One of the areas where Automattic and its products like WordPress.com have the most room for growth is in the area of marketing. It’s also an area our competitors are spending heavily in, with Wix, Weebly, Squarespace, Web.com, and to a lesser extent EIG and Godaddy, spending over $350M this year in advertising. (Of course marketing is much more than just advertising, but their spend is still significant.) We’re hiring for a number of positions in this area to build up our team, including a CMO, a performance marketing specialist, marketing-oriented designer, and a role focused on events. If you know of anyone who would be ideal for these roles, or if that person is you, please read about Automattic on that page and follow the guidelines for the role to apply.

One area that’s been unloved for a bit on WordPress.org is the testimonials page, it was almost funny because they were so old they talked about things people don’t even know what they are any more. Well today is a new day, on the new page we’ll be embedding snippets from WordPress, Twitter, and Facebook of people saying what WordPress has meant for them. Post with the tag #ilovewp and it might show up there. 🙂 Think of something that you love about WP that would make someone who hasn’t heard of it or is on the fence about using it compelled to try it out.

Thirty-Two

Asides, Essays

My thirty-second birthday has arrived after a whirlwind year, probably my most challenging and rewarding. It went faster than any year I can remember, absolutely flew by. Luckily it was capped at the holidays with a precious few weeks of downtime in Houston. Now I’m back to work in Cape Town and just finished a lovely day of great food, wine, and conversation with colleagues who are here for a meetup starting tomorrow.

Since I started tracking, 2015 was the first year that I traveled fewer miles than the year before, clocking in at 398k, down 27k. (398,553 miles, 111 cities, 20 countries.) In 2016 I’m going to try and get that even lower. It was also one of my best years for blogging on this site, with the most posts (252) I’ve made since 2008, and the most words (24,605) since 2005. (If anyone is curious, I wrote about 60k words over the same time period in Automattic’s internal P2s.) In a weird omission, though, it’s the first year since this site started in 2002 that I didn’t post a single gallery of photos. I’ve developed a mental block around processing and posting the fancier pictures, even as I carry hundreds of gigabytes of them around the planet several times over. Hopefully this is something I can get past in 2016.

I ran 163 miles in 2015, more than I did the year before, and I think that trend will continue. Last year I talked about habits and small actions, and a daily todo list with some small items to nourish the mind, soul, and body has become central to my routine. I dyed my hair (grey) just for fun and also to show the rest of Automattic they could too, how you look doesn’t matter one iota. My restaurant quest has continued, and I’ve now been to 38% of the current top 50 list.

More so than before, I really don’t know what’s around the corner. While there is a lot in motion, there is even more still being defined and started. There’s freedom in the groove, to reference Joshua Redman’s great album, and I’m getting a lot more comfortable with ambiguity and the faster pace of life in general. More than ever, I consider myself incredibly lucky, so it’s exciting to make the most of the opportunity that the volatility, love, loss, glory, failure, inspirations, and setbacks that 2016 will bring.

Previously: 19, 20, 21, 22, 23, 24, 25, 26, 27, 28, 29, 30, and 31.