- published: 20 Jun 2013
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1990 (MCMXC) was a common year starting on Monday (dominical letter G) of the Gregorian calendar, the 1990th year of the Common Era (CE) and Anno Domini (AD) designations, the 990th year of the 2nd millennium, the 90th year of the 20th century, and the 1st year of the 1990s decade.
Important events of 1990 include the Reunification of Germany and Yemeni unification, the formal beginning of the Human Genome Project (finished in 2003), the launch of the Hubble Space Telescope, the separation of Namibia from South Africa, and the Baltic states declaring independence from the Soviet Union amidst Perestroika. Yugoslavia's communist regime collapses amidst increasing internal tensions and multiparty elections held within its constituent republics result in separatist governments being elected in most of the republics marking the beginning of the breakup of Yugoslavia. Also in this year began the crisis that would lead to the Gulf War in 1991 following the Iraqi invasion and the largely internationally unrecognized annexation of Kuwait resulting in a crisis in the Persian Gulf involving the issue of the sovereignty of Kuwait and fears by Saudi Arabia over Iraqi aggression against their oil fields near Kuwait, this resulted in Operation Desert Shield being enacted with an international coalition of military forces being built up on the Kuwaiti-Saudi border with demands for Iraq to peacefully withdraw from Kuwait. Also in this year, Nelson Mandela was released from prison, and Margaret Thatcher resigned as Prime Minister of the United Kingdom after over 11 years.
A television advertisement (variously called a television commercial, commercial or ad in American English, and known in British English as an advert) is a span of television programming produced and paid for by an organization, which conveys a message, typically to market a product or service. Advertising revenue provides a significant portion of the funding for most privately owned television networks. The vast majority of television advertisements today consist of brief advertising spots, ranging in length from a few seconds to several minutes (as well as program-length infomercials). Advertisements of this sort have been used to promote a wide variety of goods, services and ideas since the beginning of television.
The effects of television advertising upon the viewing public (and the effects of mass media in general) have been the subject of philosophical discourse by such luminaries as Marshall McLuhan. The viewership of television programming, as measured by companies such as Nielsen Media Research, is often used as a metric for television advertisement placement, and consequently, for the rates charged to advertisers to air within a given network, television program, or time of day (called a "daypart").