Amazing websites are only considered as such because careful thought and planning has gone into the web design. When we as consumers come across great web design we don’t tend to consciously notice, however when a website is not great, consumers can tell straight away, usually because they become quickly frustrated by the inability to find what they are looking for.
Great web design has to achieve the following:
1) Amazing websites tell the user what the purpose of the website is. There’s nothing more annoying than landing on a web page and trying to ascertain if this website is what you were looking for.
2) Amazing websites have good design. Design isn’t just about it looking good. The design can help the consumer navigate visually around a page and find pertinent information easily by how it is visually laid out.
3) Amazing websites have great content. Good web design can’t just be about looking good. If the content on your website is below par you will quickly lose consumers to another site. Make sure what you are telling them is relevant.
4) Amazing websites have great navigation – The user journey should be intuitive. From the home page it should be easy for a consumer to navigate the site, find the content they want and understand the offering. Imagine if you have a great site, it tells you all about the product you want to buy, directs you to telephone to place your order, but the telephone contact details are nowhere to be found. Frustrating web design with poor navigation is likely to lose you a customer at that point.
5) Amazing websites are easily accessible – Web design has to work across all platforms. Some websites are created for Internet Explorer and when viewed on a tablet or smart phone or through a different browser they appear incorrectly.
Great web design is an art, it is also vital to the success of your business. You have one opportunity to impress your potential consumer, it would be a sad to lose them because of poor web design. By employing web experts to create your site you can guarantee that your website will be described as an ‘amazing website’. Amazing websites get traffic, they get recommendations, they build trust in your brand and make you profitable. Invest in your website and you invest in the long-term success of your business it is a formula that is guaranteed to work.