Atlantic Records (Atlantic Recording Corporation) is an American record label best known for its many recordings of rhythm and blues, rock and roll, and jazz. Over its first 20 years of operation Atlantic earned a reputation as one of the most important American independent recording labels, specializing in jazz, R&B and soul recordings by African-American artists, a position greatly enhanced by its distribution deal with Stax Records.

In 1967 Atlantic became a wholly owned subsidiary of Warner Bros.-Seven Arts, now the Warner Music Group, and expanded into rock and pop music, signing Cream, Led Zeppelin, Yes and Foreigner. In 2004 Atlantic Records and its sister label Elektra Records merged into Atlantic Records Group.Craig Kallman is currently Chairman of Atlantic Records. Label co-founder Ahmet Ertegün served as Founding Chairman until his death on December 14, 2006 at age 83. The label also has a number of deals with previously independent labels such as Must Destroy (which brought Goldie Lookin Chain and The Darkness into the label) and VP Records in Jamaica, home to reggae artists such as Sean Paul.

Melissa Arnette "Missy" Elliott (born July 1, 1971) is an American rapper, singer-songwriter, record producer, dancer and actress. A five-time Grammy Award winner, Elliott, with record sales of over seven million in the United States, is the only female rapper to have six albums certified platinum by the RIAA, including one double platinum for her 2002 album Under Construction. Elliott is known for a series of hits and diverse music videos, including "The Rain (Supa Dupa Fly)", "Hot Boyz", "Get Ur Freak On", "One Minute Man", "4 My People", "Work It", "Pass That Dutch", and "Lose Control". In addition, she has worked extensively as a songwriter and producer for other artists, both alone and with her fellow producer and childhood friend Timbaland, with whom she received her first production credit on R&B singer Ginuwine's 1996's album Ginuwine...the Bachelor.

Elliott was born on July 1, 1971, in Portsmouth, Virginia. She is the only child of mother Patricia, a power-company coordinator, and father Ronnie, a Marine. At the age of four in 1975, she wanted to be a performer, though she knew no one took her seriously, as she was always the class clown. While her father was a Marine, the family lived in Jacksonville, North Carolina, in a mobile home. Elliott enjoyed school for the friendships she formed and had little interest in school work, though an IQ test classified her above average and she was able to jump two years ahead of her class. This made her feel increasingly isolated, so she purposely failed all her classes, eventually returning to her age-appropriate class. When her father returned from the Marines, they moved back to Virginia, where they lived in a vermin-infested shack.

Juaquin Malphurs (born May 31, 1986), better known by his stage name Waka Flocka Flame, is an American rapper signed to 1017 Brick Squad and Warner Bros. He is a Southern hip hop artist best known for his singles "O Let's Do It", "Hard in da Paint" & "No Hands", along with his debut album, Flockaveli. Waka Flocka Flame has announced that his second album, Triple F Life: Friends, Fans and Family, will be released during the spring of 2012.

Juaquin Malphurs was born in South Jamaica, Queens, New York in 1986. His family eventually settled in Riverdale, Georgia. He is the son of Debra Antney, Gucci Mane's former manager and CEO of So Icey/Mizay Entertainment. The name "Waka" was given to him by his cousin, after the Muppets character Fozzie Bear's catch phrase, "Waka Waka". The name "Flocka Flame" was given to him by rapper Gucci Mane. Waka Flocka posed for a nude but unrevealing picture for the company PETA to boycott killing animals. The picture says "Ink not Mink". The picture design is similar to Waka Flocka Flame's album Flockaveli. Waka Flocka Flame said that he has known Gucci Mane since he was 19