BRAND OVERVIEW
Quick – what’s the news publication most likely to stop an office in its tracks, with its incisive stories and clickable headlines?
The Sydney Morning Herald – with its decades-long and deserving reputation for hitting all the big news issues, right at the moment they’re relevant to readers.
If it were a person, the Herald would be host at a sophisticated party: smart, discerning, informed and hungry for new perspectives. Balanced and honest storytelling, from political correspondents, editors and photographers alike, brings readers intelligence across all areas. Local, international, breaking, sports and business news. Rich social content, like food, travel, entertainment, health, lifestyle and real estate. Topics that make our readers who they are.
Whether viewed as print, website, mobile or tablet, The Sydney Morning Herald carries an unspoken promise: accountable, impartial and gripping journalism.
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Nov 2015 | Nielsen Online Ratings Nov 2015.
Demographics
- 23% 14 to 29
- 25% 30 to 44
- 35% 45 to 64
- 17% 65 Plus
- 33% Social Grade A
- 23% Social Grade B
- 18% Social Grade C1
- 15% Social Grade C2
- 11% Social Grade DE
- 13% Less than $40,000 per year
- 18% $40,000-$79,999 per year
- 17% $80,000-$119,999 per year
- 26% $120,000 or more per year
- 32% Managers
- 4% C-Suites
- 20% Business Decision Makers
- 6% Technical Trades
- 4% Community & Personal Services
- 8% Clerical & Administrative
- 5% Sales
Print readership
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Mon-Fri Avg660,000
-
Saturday701,000
Print overview
Desktop readership
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Unique Audience3,001,000
-
Page Views139,280,000
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Time Per Person (hh:mm:ss)01:54:55
Desktop overview
Smartphone readership
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Total896,000
Smartphone overview
Tablet readership
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Total727,000