BRAND OVERVIEW

1,004,000 Total Readership

Brisbane Times filled a void in the Queensland media landscape, delivering breaking news, entertainment and sport around the clock. Queensland news and entertaining blogs by local personalities are supported by national and international coverage using the resources of the wider Fairfax network.

As the audience grows, Brisbane Times continues to deliver new and exciting content to meet the needs of both visitors and advertisers.

BRISBANE TIMES APP FOR IPAD

The Brisbane Times iPad app is the latest innovation from Fairfax Media, Australia’s number one news tablet app publisher. Featuring live news 24/7 and a specially curated Editor’s Choice section, with the best stories of the day, the new iPad app establishes the Brisbane Times as a multi-platform newsroom.

Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2015 | Nielsen Online Ratings Dec 2015.

Demographics

Gender
58% Male
42% Female
Age
  • 23% 14 to 29
  • 25% 30 to 44
  • 40% 45 to 64
  • 13% 65 Plus
Social Grade
  • 35% Social Grade A
  • 23% Social Grade B
  • 17% Social Grade C1
  • 14% Social Grade C2
  • 11% Social Grade DE
Income
  • 13% Less than $40,000 per year
  • 21% $40,000-$79,999 per year
  • 17% $80,000-$119,999 per year
  • 27% $120,000 or more per year
Lifestage
18% S.I.N.K.S
16% D.I.N.K.S
32% Families
21% Empty nesters
Occupation
  • 34% Managers
  • 5% C-Suites
  • 22% Business Decision Makers
  • 6% Technical Trades
  • 4% Community & Personal Services
  • 9% Clerical & Administrative
  • 5% Sales
Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Dec 2015 | Nielsen Online Ratings Dec 2015.

Desktop readership

  • Unique Audience
    1,025,000
  • Page Views
    15,950,000
  • Time Per Person (hh:mm:ss)
    00:27:14
Source: Nielsen Online Ratings | Hybrid | Surfing | Jan 2016.

GET IN TOUCH

Australian Publishing Media - QLD
+61 (07) 3835 7540
Paris Parker-Cox
Account Manager
Brisbane Times
+61 (07) 3835 7535 Email Paris Parker-Cox
Audience

Brisbane Times Audience Persona