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How Facebook works for businesses
You know your business
Whether you sell in person, online or through an app, you know what you’d like to do next as your business grows.
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More than a billion people use Facebook to connect with friends, family and things that matter to them.
Facebook connects businesses with people
Marketing on Facebook helps your business build lasting relationships with people and find new customers.
Success Stories
News
New Features Make Lead Ads Better
Lead ads launched just a few months ago to give people a quick way to sign up for information from the businesses they care about. In that short time, advertisers have seen great success, receiving more high quality leads at a fraction of the price compared to other channels.
When Mazda switched to Facebook leads ads, they got 5X the number of leads compared to ads linking to their website, while cost per lead dropped 85%. Vacation discount website, Secret Escapes used lead ads to make it easy for people to sign up for their email list directly from Facebook. Their cost per lead was 52% more efficient than other Facebook advertising, with twice as many sign-ups, and they were able to integrate leads with their CRM provider, Driftrock, to offer a more seamless experience. And fitness company, Peloton used lead ads to drive a 15% increase in leads compared to link ad campaigns, with a 67% lower cost per conversion.
Businesses are succeeding with lead ads, and now we’re announcing new features for lead ads that help businesses get even more out of them. Read on to learn about what’s new with lead ads or create a lead ad now.
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