ALMOST SOLD OUTLarry Ellison Joins Star-Studded Speaker Lineup at IAB Annual Leadership Meeting. January 24-26, Palm Desert, CA." data-pagepath="http://www.iab.com/events/iab-annual-leadership-meeting-2016/" href="http://www.facebook.com/sharer/sharer.php?u=http%3A%2F%2Fwww.iab.com%2Fevents%2Fiab-annual-leadership-meeting-2016%2F&title;=ALMOST SOLD OUTLarry Ellison Joins Star-Studded Speaker Lineup at IAB Annual Leadership Meeting. January 24-26, Palm Desert, CA."target="_blank"> ALMOST SOLD OUTLarry Ellison Joins Star-Studded Speaker Lineup at IAB Annual Leadership Meeting. January 24-26, Palm Desert, CA." data-pagepath="http://www.iab.com/events/iab-annual-leadership-meeting-2016/" href="https://twitter.com/intent/tweet/?text=%3Cspan+style%3D%22color%3A%23ee3224%3B%22%3EALMOST+SOLD+OUT%3C%2Fspan%3E%3Cbr%3ELarry+Ellison+Joins+Star-Studded+Speaker+Lineup+at+IAB+Annual+Leadership+Meeting.+January+24-26%2C+Palm+Desert%2C+CA.&url;=http%3A%2F%2Fwww.iab.com%2Fevents%2Fiab-annual-leadership-meeting-2016%2F&via;=iab" target="_blank"> ALMOST SOLD OUTLarry Ellison Joins Star-Studded Speaker Lineup at IAB Annual Leadership Meeting. January 24-26, Palm Desert, CA." data-pagepath="http://www.iab.com/events/iab-annual-leadership-meeting-2016/" href="https://www.linkedin.com/shareArticle?mini=true&title;=%3Cspan+style%3D%22color%3A%23ee3224%3B%22%3EALMOST+SOLD+OUT%3C%2Fspan%3E%3Cbr%3ELarry+Ellison+Joins+Star-Studded+Speaker+Lineup+at+IAB+Annual+Leadership+Meeting.+January+24-26%2C+Palm+Desert%2C+CA.&url;=http://www.iab.com/events/iab-annual-leadership-meeting-2016/&summary;=" target="_blank"> ALMOST SOLD OUTLarry Ellison Joins Star-Studded Speaker Lineup at IAB Annual Leadership Meeting. ...
IAB Launches Inaugural Sales Leadership Summit, Bringing Together The Biggest Names in Digital Publishing Sales 12.16.15
IAB on Ad Blocking The digital marketing and media industry regularly confronts fresh adversaries eager to intercept the flow of ad dollars, often to the disadvantage of consumer choice. Ad blocking is the latest crisis du jour, a potentially existential threat to the industry. To combat it effectively, it's essential to distinguish ad blocking's two sources -- and their significance. Read More Getting LEAN with Digital Ad UX Ad Blocking: The Unnecessary Internet Apocalypse Ad Blocking: What you need to know IAB CEO Randall Rothenberg on Ad Blocking, Viewability, & Fraud in The Wall S... Show more
IAB on Building Brands In Digital IAB is engaged in a sustained effort to spur greater creativity in interactive advertising and speed adoption of new brand-friendly ad formats. Initiatives such as Rising Stars and the IAB MIXX Awards are driving a creative transformation of the interactive advertising space to boost marketers’ confidence that they can successfully build brands online. Read more Display Rising Stars Ad Units Rising Stars Ads and Brand Equity What Works And Why: IAB MIXX Awards 2015 Insights Report Top Digital Marketing and Media Leaders From Around the World Share ‘What Works an... Show more
IAB on Data Data is essential to the evolution of digital advertising. Data allows the kind of dynamic, customized experiences that people expect online, and in an era of growing accountability, data allows publishers to create better experiences for their consumers, lets advertisers create stronger relationships with their customers, and permits all parties to better track progress. Read More IAB Launches Digital Data Solutions Certification Program to Establish Vital Profe... Data Usage & Control Handle with Care: 10 Steps to Good Data Stewardship Data Driven Advertising Show more
IAB on Digital Video There is no question that digital video is garnering major consumer attention and that brands want to be a part of the experience. In order to fulfill digital video’s long-term promise of delivering powerful brand advertising at scale, IAB is devoted to the advancement of the digital video medium in the global marketplace. Together with its member companies and in cooperation with the IAB Technology Laboratory, the IAB Digital Video Center produces technical standards, research, and thought leadership critical to the field, while identifying emergent best practices in the fast growing arena of digital video. Read More Advanced TV: Ad Buyer Perceptions Study One in Four U.S. Adults Watches Original Digital Video, According to IAB Research 68% Of Marketers & Agencies Anticipate Increasing Video Ad Spend What’s a VAST? Understanding IAB Digital Video Suite Show more
IAB Ad Revenue Report The IAB Internet Advertising Revenue Report is the industry benchmark for the health of the digital advertising ecosystem. The results reported are considered the most accurate measurement of internet/online advertising revenues since the data is compiled directly from information supplied by companies selling advertising online. Read More IAB Internet Advertising Revenue Report Conducted by PricewaterhouseCoopers (PWC) Q3 2015 Digital Ad Revenues Climb To $15 Billion, Marking All-Time Quarterly High Show more
IAB on Measurement, Viewability and 3MS The ground-breaking Making Measurement Make Sense (3MS) initiative has one goal—to provide better metrics in digital for brands, agencies, and publishers. Founded by the 4A’s, ANA, and IAB, and administered by the Media Rating Council (MRC), 3MS will revolutionize the way digital media is measured, planned, and transacted across the advertising industry in order to make it a more valuable medium for everyone involved in brand advertising. Read More Making Measurement Make Sense (3MS): Resources for Publishers State of Viewability Transaction 2015 IAB Statement on MRC Viewability Measurement Reconciliation Findings IAB, MMA and MRC Unveil “Mobile Application Advertising Measurement Guidelines” Fo... Show more
IAB on Mobile The growth in the space has been dizzying—and IAB is best positioned to bring the same supply chain discipline to the mobile marketing sector that it has done for the broader digital advertising space for nearly 20 years. Through the IAB Mobile Marketing Center of Excellence, IAB devotes resources to market and consumer research, mobile advertising case studies, executive training and education, supply chain standardization, creative showcases and best practice identification. Read More Global Mobile Advertising Revenue Hit $31.9 Billion (€23.9 Billion) in 2014, Accor... Marketer Perceptions of Mobile Advertising Hispanic Millennials: Taking “Mobile First” to the Next Level Mobile Rich Media Ad Interface Definitions (MRAID) Show more
IAB on Native Advertising Native has become a hot topic in the advertising marketplace, but for the practice to flourish further, it needs consensus on definitions and structure. Marketers are embracing native strategies and publishers are looking for a roadmap that will allow them to take full advantage of the trend. The IAB Native Advertising Task Force is focused on evaluating the value and potential of the emerging native advertising space. Read More IAB Goes Native IAB Deep-Dive on In-Feed Ad Units: A Supplement to the IAB Native Advertising Play... DISCLOSURE, DISCLOSED: How Leading Web Properties Disclose In-feed Ads IAB Releases ‘In-Image Advertising Primer’ To Provide An In-Depth Look... Show more
IAB on Programmatic Over the last several years, publishers and advertisers have increasingly adopted programmatic buying and selling of digital inventory into their media strategies. Programmatic’s share of total internet advertising was $10.1 billion in 2014, comprising 20 percent of last year’s overall internet advertising revenues ($49.5 billion) according to the IAB Programmatic Revenue Report. Through its Programmatic Council, IAB aims to bring together all players in the programmatic space to discuss and advance the key business issues in the evolving programmatic marketplace. Read More IAB Launches the Programmatic Council to a Packed House U.S. Programmatic Ad Revenues Totaled $10.1 Billion in 2014, According to First-Ev... Programmatic Everywhere? Data, Technology and the Future of Audience Engagement IAB Releases OpenDirect 1.0 For Public Comment of Specification That Provides Publ... Show more
IAB on Traffic Fraud Criminal activity threatens to erode trust in the digital ecosystem. Quality, original content is not sufficiently protected against the threats of fraudulent traffic, malware attacks, and IP piracy, and publishers, marketers and agencies stand together to combat these dangerous forces as a unified entity. In response, the 4A’s, ANA, and IAB created the Trustworthy Accountability Group (TAG). TAG is a first-of-its-kind cross-industry accountability program to create transparency in the business relationships and transactions that undergird the digital ad industry, while continuing to enable the astonishing levels of innovation that have propelled digital advertising into the largest ad medium in the United States. Read More Trustworthy Accountability Group (TAG) and Digital Ad Leaders Announce New Program... Best Practices For Reducing Traffic Fraud Risk Unveiled by IAB IAB Releases Final Best Practices For Reducing Risk Of Traffic Fraud IAB Releases Quality Assurance Guidelines 2.0 Show more