Specialty coffee
"Specialty coffee" was first used in 1974 by Erna Knutsen in an issue of Tea & Coffee Trade Journal. Knutsen used this term to describe beans of the best flavor which are produced in special microclimates.
Specialty coffee should not be confused with "gourmet" or "premium" coffee. The latter are marketing terms with no defined standards. According to the Specialty Coffee Association of America (SCAA), coffee which scores 80 points or above on a 100-point scale is graded "specialty." Specialty coffees are grown in special and ideal climates, and are distinctive because of their full cup taste and little to no defects. The unique flavors and tastes are a result of the special characteristics and composition of the soils in which they are produced.
The specialty segment is the most rapidly growing portion of the coffee industry. In the U.S., specialty coffee has increased its market share from 1% to 20% in the last 25 years.
To promote and self-regulate the industry, growers, exporters, roasters, retailers and equipment suppliers have established trade associations. These associations exist in both coffee-consuming and producing countries.
The Pursuit
You lived a time of lies until you told me everything
I hope we make amends but you don't
Life taught you how to fly and then you flew away from me
You left me haunted, star the ending image of the one
'Cause they're still in you too low
All the voices you don't know
And they're still in you too low
All the choices that you chose
You harbored all the wasted sighs to define the quiet drone
I'll let you start again but you won't
I saw you pray for change and then you walked all over me
You wanted what you could not have and now you are alone
'Cause they're still in you too low
All the voices you don't know
And they're still in you too low
All the choices that you chose
Make the voices, tell me who you are and who I am to be
Are you alone where you are tonight?
I'm alone when you're right here
But I'm still in you somehow, I never left at all
Now I'm still in you too low
So my voice is all you know
'Cause they're still in you too low
All the voices you don't know
And they're still in you too low
All the choices that you chose
Leave you nothing left to hold
When you're nothing it's a good time to remind you of one thing
