Super Food Ideas
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Super Food Ideas
Super Food Ideas is Australia’s top-selling food magazine. It is about providing the hundreds of thousands of Australians that have to put dinner on the table every night, with fast, simple and delicious recipes that use ingredients that can be found in the supermarket. It is about new ideas, but not outlandish ones that are intimidating. It delivers recipes that are achievable, affordable and approachable for a budget-conscious consumer.
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Super Food Ideas
Providing handy shopping lists, simple step-by-step instructions and easy-to-follow tips and tricks from the professionals, it makes every recipe in Super Food Ideas an achievable mid-week reality for even the busiest of home cooks.
With an award-winning digital magazine and a great deal of content on taste.com.au and bestrecipes.com.au, this multiplatform brand consistently delivers simple, family-friendly recipes.
Super Food Ideas maintains its leading position in the marketplace through constant innovation. It’s a true multiplatform brand that delivers effective integrated opportunities for clients wishing to reach mass grocery buyers. Super Food Ideas has an unbeatable integrated offering of branded content, integration, reach and engagement.
Key Facts
680,000
Readership
108,446
Circulation
Source: emmaTM conducted by Ipsos MediaCT, 12 months ending July 2015. ABC, June 2015.
Case studies
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.
Commonwealth Bank
News Corp Australia developed a way of bringing the news to life and transforming the Sunday reading experience by including sound and motion to the traditional print product through the use of a specially created app, news alive.