NOtoAV was a political campaign in the United Kingdom whose purpose was to persuade the public to vote against the Alternative Vote (AV) in the referendum on Thursday, 5 May 2011. NOtoAV was successful in maintaining the current voting system having received 67.9% of votes cast.

David William Donald Cameron (pronunciation: /ˈkæmərən/; born 9 October 1966) is the Prime Minister of the United Kingdom, First Lord of the Treasury, Minister for the Civil Service and Leader of the Conservative Party. He represents Witney as its Member of Parliament (MP).

Cameron studied Philosophy, Politics and Economics (PPE) at Oxford, gaining a first class honours degree. He then joined the Conservative Research Department and became Special Adviser to Norman Lamont, and then to Michael Howard. He was Director of Corporate Affairs at Carlton Communications for seven years.

He was defeated in his first candidacy for Parliament at Stafford in 1997, but was elected in 2001 as the Member of Parliament for the Oxfordshire constituency of Witney. He was promoted to the Opposition front bench two years later, and rose rapidly to become head of policy co-ordination during the 2005 general election campaign. With a public image of a youthful, moderate candidate who would appeal to young voters, he won the Conservative leadership election in 2005.

Darren Gough (born 18 September 1970) is a retired English cricketer and former captain of Yorkshire County Cricket Club. The spearhead of England's bowling attack through much of the 1990s, he is England's highest wicket-taker in one-day internationals with 234, and took 229 wickets in his 58 Test matches, making him England's ninth most successful wicket-taker.

Gough was a right arm fast bowler and right-handed batsman. 1.80 m (5' 11") and broad in beam, he achieved his pace from a good approach to the wicket and a leaping sideways-on action, achieving what was often described as "skiddy" fast bowling. Capable of swinging the ball late, a large number of his wickets were gained through LBW or bowled, often with the inswinging yorker delivery.

Gough retired at the end of the 2008 cricket season with Justin Langer as his final first-class wicket. Justin commented in his BBC column that "Darren Gough will retire as one of the most respected and admired cricketers of our generation." also noting that Gough had commented to Langer after his final match "I am happy to finish with an Aussie in my pocket.". Gough retired on a high being regarded as a model professional in the game and a Yorkshire legend.

Benjamin Peter James Bradshaw (born 30 August 1960) is a British Labour politician who has been the Member of Parliament (MP) for Exeter since 1997, and served in the Cabinet as Secretary of State for Culture, Media and Sport. He previously worked as a BBC Radio reporter.

Bradshaw is the son of an Anglican vicar at Norwich Cathedral. Bradshaw was educated at Thorpe Grammar School (now the Thorpe St Andrew High School) near Norwich, followed by the University of Sussex where he read German. He also attended the University of Freiburg in the town of Freiburg im Breisgau in Baden-Württemberg in Germany.

In 1982/83 Bradshaw taught English at the Technikum, a school of technology in Winterthur (Switzerland). He became a reporter with the Exeter Express and Echo in 1984 and was appointed as a reporter with the Eastern Daily Press in Norwich in 1985. In 1986 he joined the BBC as reporter with BBC Radio Devon. In 1989 he became the award winning Berlin correspondent with BBC Radio and was serving in the city at the time of the fall of the Berlin Wall. He became a reporter in 1991 with BBC Radio's The World At One programme, where he stayed until his election to Westminster. He won the Sony News Reporter Award in 1993.

James Forder (born 1964) is a British academic / economist and Tutorial Fellow in Economics at Balliol College, University of Oxford. He is editor of Oxford Economic Papers. He co-authored the book "Both Sides of the Coin" along with Chris Huhne in 1998, arguing the case against Britain's membership of the euro.

A staunch academic opponent of the euro, Forder has argued that its inception was political and not economic, and that its introduction will ultimately destabilise the institutions of the European Union; thus it should be opposed by liberal pro-Europeans. He is firmly opposed to Central Bank independence and has written a string of academic articles on this topic. He has also written "The case against voting reform", attacking the principle of proportional representation and opposing the alternative vote for British Parliamentary elections.

Forder is a keen bridge player and senior member of the Balliol College Bridge Club.