Coles' bold new strategy to 'embarrass' suppliers
![Half the formula sold in supermarkets makes its way to China.](/web/20151218120719im_/http://www.theage.com.au/content/dam/images/g/l/q/n/o/d/image.related.thumbnail.192x128.glqjv9.12uo4t.png/1450433565940.png)
Coles has launched a high-risk strategy aimed at 'embarrassing its suppliers in one way or another' to distance itself further from beleaguered rival Woolworths.
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