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Uber provides an important new way of working

Date

David Rohrsheim

Ride sharing gives people a flexible way to earn extra income and they must be able to do so without excessive regulation.

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What does Uber mean for Canberra?

Journalist Henry Belot explains how Uber will work in the ACT and what it means for passengers and drivers.

PT1M51S 620 349

When ride sharing first came to Australia in April last year, no one could have imagined how the simple act of sharing a ride could be such a powerful economic engine. In the past month, 20,000 people have driven with Uber in Australia – 5500 in Sydney alone.  

Uber is often said to be part of the on-demand economy, because anyone can now push a button and get a ride. But another benefit of the on-demand economy is that people can work whenever and wherever they choose. The ability to push a button and get work  –  earning an additional $1000 or $3000 a year  – can significantly improve the quality of life of many families. There is also the extra security that comes from being able to work here and there to make ends meet, as more Australians are feeling the pinch. Research by Choice this year showed "across-the-board increases in cost-of-living concern for Australian households, with 65 per cent of consumers cutting back to cope with the financial pressure".

For most people, driving on Uber is not even a part-time job. It's just driving an hour or two a day, here or there. 

Now, ride sharing is offering people a new way to work, on their terms, and in doing so, boosting the incomes of thousands of Australian families who need it most.

The ride-sharing platform Uber allows people to work whenever and wherever they like.

The ride-sharing platform Uber allows people to work whenever and wherever they like.

People are choosing Uber because it offers them the kind of work they want: work that provides a good income with the autonomy, flexibility, and dignity that comes with being their own boss.

This new way of working is important. Most driver-partners are not making a decision to do this for a lifetime, or even for a long time. They are sharing rides because they choose when they drive, where they drive, and for how long. They set their own schedule hour by hour, day by day, and week by week. For most people, driving on Uber is not even a part-time job. It's just driving an hour or two a day, here or there. It also includes drivers just using Uber to find passengers on their commute to their office – fulfilling the car-pooling vision that cities have been promoting for decades.

However, even as these benefits are being felt in communities across the country, the opportunity to enshrine the right of Australians to economically empower themselves hangs in the balance.

As governments across the country prepare to follow the ACT's lead and regulate ride sharing, a vocal minority are calling for prohibitive and arbitrary measures, such as an eight-week wait to get on the road and excessive financial outlays, which disproportionately disadvantage those who need access to flexible income the most.

When asked about their circumstances before driving on Uber, two-thirds of our Australian driver-partners said they would have struggled or been unable to pay a $250 fee to join. The unemployed would have struggled the most. These drivers need support to get work. They don't deserve to face extra financial costs and red tape as they try to get on the road. 

Governments have a role to play in realising the benefits of ride sharing. Sensible regulations and modern technology can deliver safety outcomes without introducing unnecessary red tape or high licence fees. For a city planning to invest billions on more transport infrastructure, it would be a huge missed opportunity to get in the way of technology that makes better use of the 2.7 million cars Sydney already has.

In an era of stagnant wages and rising cost of living, ride sharing gives people an opportunity to earn additional income, bridge gaps in work, and provide for their family, all with the flexibility to work when, where and how they want.

Australians need to know their governments are agile enough to open up the economy to let them work on their own terms and prosper. I hope they seize the opportunity.

David Rohrsheim​ is general manager of Uber Australia and New Zealand.

5 comments so far

  • Can we please stop calling it ride sharing? Ride sharing doesn't involve formal payment, it's just a casual arrangement amongst friends and/or colleagues and/or family. Uber is a BUSINESS arrangement, with formal payments. It's a TAXI service. NOT ride sharing. And it needs to be subject to the same regulatory and financial and insurance regime as the existing taxi service, if it's going to be fair.

    Commenter
    Arthur Baker
    Location
    Sydney
    Date and time
    December 16, 2015, 5:21AM
    • Can you please stop calling it "Ride Sharing" and call it what it is-a cheap taxi service? People who drive for Uber act and think like taxi drivers-they cruise streets/suburbs looking and hoping for work. Users of the service should be more aware of this fact.

      Commenter
      Topcrumpet
      Location
      Sydney
      Date and time
      December 16, 2015, 7:58AM
      • Uber classifies its drivers as independent contractors, not employees, and unlike taxi drivers they therefore have no workers rights such as sick/holiday pay. They also have no appeal process if they are locked out of the system or Uber decides to cut their earnings, which regularly happens in US jurisdictions once the company takes a significant market share. The current test case in Seattle USA will be an important one. Seattle's Uber unionisation measure a new economy test case: https://au.finance.yahoo.com/news/seattles-uber-unionization-measure-economy-085838844.html

        Commenter
        Andrew
        Location
        Sydney
        Date and time
        December 16, 2015, 9:13AM
        • Let's face it, the current taxi industry business model is broken. Furthermore we should never have gotten to a point where the right run a taxi involves licence fees in the hundreds of thousands of dollars. What should have been a method of getting passengers from point A to point B has instead evolved into a quasi superannuation scheme for taxi plate holders who seem to think that have a God given right to guaranteed returns. Well, the world doesn't work like that, and if anything, they should be grateful they had it so good for so long. Generations of poor government decisions have led us to this point, and now is the time to do something different.
          To be sure, the change to a new system will be messy, and there will be winners and losers. There are no guarantees in life, especially with regard to investing and employment. Times change, and any forward looking taxi industry investor should have been able to see this coming. The gravy train has reached its terminus.

          By the way, the humble cabbie typically working for a investor or cab company can now truly be the master of his destiny, with Uber or similar schemes giving him more freedom than ever. Yes, let's work through the insurance, liability, tax, and other residual legal issues. But let's do it in a spirit of trying to make this new system work, rather than looking for reasons to put road blocks in the way.

          Commenter
          Craig
          Location
          Coogee
          Date and time
          December 16, 2015, 10:30AM
          • Uber drivers work for half the fare of a normal cabbie, and they are risking their own car. What is being created by Uber is a "slave class" of cab drivers. Sorry, "ride sharers".

            Commenter
            Topcrumpet
            Date and time
            December 16, 2015, 1:08PM

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