Latacunga is a plateau town of Ecuador, capital of the Cotopaxi Province, 89 km (55 mi) south of Quito, near the confluence of the Alaques and Cutuchi rivers to form the Patate, the headstream of the Pastaza. At the time of census 2001 Latacunga had 51,689 inhabitants, largely mestizo and indigenous.

Latacunga is an hour and half south from Quito on the Pan-American Highway. It was previously also on the old road from Quito to Guayaquil, and has a railway station between those cities. It is 9,055 ft (2,760 m). above sea level. Its climate is cold and windy, due to the neighboring snowclad heights, and the barren, pumice-covered tableland on which it stands. The active volcano Cotopaxi is only 25 km. away, and the town has suffered repeatedly from eruptions. Founded in 1534, it was four times destroyed by earthquakes between 1698 and 1798. The neighboring ruins of an older native town are said to date from the Incas Empire.

Latacunga's most noted food is chugchucaras, empanadas, plantains, popcorn, and tostado (a type of toasted corn.) Often mixed with ají, a type of condiment that can be mild to very spicy depending on how it's prepared.