WBRL/WBBR WB 21/CW 21 id montage 1999-2015

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• published: 30 Dec 2015
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Here is a station id montage from WBRL, the CW affiliate for Baton Rouge, LA. All copyrights acknowledged. WBRL’s evolution came from both a broadcast and cable history. Comcorp launched WBBR WB 10 as a cable only station in 1999 (located on cable channel 10); the WB was originally located on LP station WTVK/KTTE, which had a small broadcasting range and was not carried on Baton Rouge cable. Most of the early station IDs are from 1999, with the exception of one from early 2002 (see 2:23). In late 2002, Comcorp and White Knight (the Galloway family) obtained the licenses for channels 19 and 21 with the intention of putting WBBR (WB) and WZUP (UPN) on the air, along with the cable coverage. Although WBBR originally was going to air on channel 19, it quickly changed to channel 21, although there are some IDs (like the one at 2:49) that aired by mistake (it would start as WB 19 then change to WB 21) until late 2003. Most IDs from 2003-2005 featured cast members of WB shows calling it “WB for Baton Rouge,” and are present here. In late 2005, WBRL dropped the Michigan J. Frog logo (see 6:25). When the WB and UPN ceased operations, WBRL became Baton Rouge’s CW affiliate after Raycom signed WBXH as a MyNetworkTV affiliate. The first CW logo is at 6:55. The fleur de lis is present on its logo like it was on WGMB from 2002-2015. By 2008, WBRL was also being simulcast on WGMB’s 44.2 subchannel, as shown at 7:24. 7:44 starts the TV to Talk about logo set from 2010-2013. 11:43 begins the TV Now logo set that the station currently uses, even post Nexstar purchase. Unlike many CW affiliates, WBRL has consistently branded itself as CW 21.