A record label is a brand and a trademark associated with the marketing of music recordings and music videos. Most commonly, a record label is the company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing and promotion, and enforcement of copyright protection of sound recordings and music videos; conducts talent scouting and development of new artists ("artists and repertoire" or "A&R"); and maintains contracts with recording artists and their managers. The term "record label" derives from the circular label in the center of a vinyl record which prominently displays the manufacturer's name, along with other information.

Within the music industry; most recording artists have become increasingly reliant upon record labels to broaden their consumer base, market their albums, and be both promoted and heard on mp3, radio, etc. and of course television also, with publicists that assist performers in positive media reports to market their merchandise, and make it available via stores and other media outlets. The Internet has increasingly been a way that some artists avoid costs and gain new audiences, as well as the use of videos in some cases, to sell their products.

Demetria Devonne "Demi" Lovato (born August 20, 1992) is an American singer-songwriter, musician, and actress. Her earliest roles included Angela on Barney & Friends, before she became better known for her starring roles in the Camp Rock movies, as Sonny Munroe in the Disney sitcom Sonny with a Chance, and as the star of the 2009 movie Princess Protection Program. She is also involved in philanthropic activities through charity work and various social and environmental causes.

As a solo musical artist, Lovato released her debut album Don't Forget on September 23, 2008. The album debuted at number two on the Billboard 200 selling 89,000 copies in the first week. It has since shipped over 500,000 copies, earning a gold certification in the United States. Lovato released her second album, Here We Go Again, on July 21, 2009. The album debuted at number one on the Billboard 200, selling 108,000 copies in the first week. Her third studio album, Unbroken, was released on September 20, 2011 and peaked at number four on the Billboard 200. She is working on her fourth studio album.