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Tim Cook's iPad Pro won't be the nail in the PC's coffin

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Listening to Apple chief Tim Cook praise the iPad Pro you'd think the traditional PC is destined for the obituary pages, but it will live on in the so-called post-PC age.

"I think if you're looking at a PC, why would you buy a PC any more? No really, why would you buy one?" he said in a recent interview, not holding back when it came to his outlook for the traditional PC pitted against Apple's new 12.9-inch iPad Pro.

Saying that the iPad Pro will kill the PC is like saying that the Vespa scooter will kill off the Holden Commodore. 

Cook didn't quite go as far as saying the PC was actually dead, but it's hard to think otherwise as he seriously questions why anyone would buy a PC and says the iPad Pro is a viable desktop replacement for "many, many people".

Apple CEO Tim Cook.

Apple CEO Tim Cook. Photo: Richard Drew

The iPad Pro is the latest in a string of new hybrid devices – in this case a tablet which plays at being a traditional computer thanks to the optional keyboard. There's nothing wrong with that if the iPad Pro and iOS meet your needs in a computing device, but to imagine that they meet everyone's needs all the time is fanciful.

It's easy to get caught up in the tribal rivalry between Apple and Microsoft, or Apple and Android, but this debate goes far beyond that. Ask a MacBook Pro owner if they'd happily trade their powerful, flexible notebook for an iPad Pro and see what kind of response you get. Even the most faithful Apple fanboy is likely to do their best Charleton Heston impression and mumble something about prying their notebook from their cold, dead hands.

Don't try to argue semantics – when Cook says "PC" he doesn't mean Microsoft Windows, he means the traditional desktop/notebook computing experience and that includes the Mac.

The iPad Pro is Apple's first effort at a more powerful tablet-laptop hybrid.

The iPad Pro is Apple's first effort at a more powerful tablet-laptop hybrid. Photo: Bloomberg

It's fair to say that most people could probably get by with an iPad Pro – or a high-end Android tablet – for most tasks, most of the time. But it's not always the best tool for the job. Cook comes across as a lot more level-headed than the arrogant Steve Jobs, but Apple's new chief has clearly discovered Jobs' private kool-aid stash if he really believes that the iPad Pro is the answer to every problem. If that's the case, I'd like to see him announce the death of the Mac tomorrow and see how the Apple faithful respond. If he's not prepared to pull the plug on the Mac then he doesn't truly believe the iPad Pro is the one device to rule them all.

Saying that the iPad Pro will kill the PC is like saying that the Vespa scooter will kill off the Holden Commodore. The Vespa has a lot going for it, especially if you're zipping around the trendy inner-suburbs – it's cheaper to buy, more economical to run, nimble in traffic and easy to park.

So why isn't there a Vespa in every driveway? Because for most people there are still times when only a real car will meet your needs. You could try to cram your family and friends the back of a Vespa and all balance your luggage on your heads, but no-one would argue it was a great solution. Not even the good folks at Vespa would argue that buying a separate motor scooter for everyone in your home is a practical replacement for a family sedan in most homes.

The Pencil. Like a stylus, only with a new name.

The Pencil. Like a stylus, only with a new name. Photo: Bloomberg

There are still times when using an iPad to get things done feels like juggling your belongings on the back of a Vespa. "Get things done" is the key phrase here. Tablets might be fine for consuming content, but it's a stretch to claim they're the best tool for the job when it comes time to be productive. Sure you can run Microsoft Office on an iPad Pro, but that doesn't mean it's preferable to using a real monitor, keyboard and mouse or trackpad.

Firstly there's the screen size – even the new jumbo 12.9-inch iPad Pro has a smaller screen than the entry-level 13-inch MacBook. This screen size strikes a reasonable balance between portability and productivity for people on the go, but once they get back to base they're unlikely to be satisfied with the compromise of a cramped 13-inch monitor.

The same with the keyboard, which tends to be the make or break feature for many people in search of a productivity tool. Typing on a slab of glass is uncomfortable and slow-going if you're trying to bash out more than a quick email. Even the detachable keyboards designed for hybrid devices are a poor substitute for a real keyboard – they're designed as a stop-gap measure rather than the primary keyboard in your life.

The Apple Pencil in use.

The Apple Pencil in use. Photo: Bloomberg

You might argue that Siri and voice recognition are making keyboards and typing redundant but they're far from perfect – if they were then iPads could abandon the on-screen keyboard completely but you don't hear anyone calling for that. Dictation features might suffice for text messages and short emails, but try writing long essays or business reports and you'll soon find yourself pining for a real keyboard.

It is true that iPads and other handheld devices are becoming more useful for a wider range of tasks. Sit most people within arm's reach of a tablet and a notebook and they'll probably reach for the tablet for the majority of basic tasks such as checking their email, browsing the web, and watching video. But whether Cook likes it or not, there are still times when a computer is the best tool for the job.

As tablets encroach further into PC territory you'll find that traditional computers become a specialist device which you only call upon for specific tasks. You could argue that PCs will become more like four-wheel drives – your average person doesn't need one every day but it's still handy to have one around to handle the heavy lifting. Just like there's no one-size-fits-all transportation solution, the iPad Pro isn't a one-size-fits all computing solution.

77 comments

  • They made their own version of Microsoft's Surface ... that's cute.

    Commenter
    Charlie
    Location
    Melbs
    Date and time
    November 11, 2015, 4:49PM
    • 1) Adam Turner says "iPad Pro is 12.9 and is smaller than MacBook 13"). Adam Turner and, it seems, all IT journalists, do not ever take into the screen Aspect or shape into consideration when talking about Screen Size or Screen Area (not pixel).

      2) iPad Pro is 4/3 in aspect and MacBook (all laptops and Android) are 16/9.

      3) iPad Pro 12.9" is almost 14.5" equivalent of 16/9 screen shape in size or area.

      4) Do not need to believe me, just to look at one when iPad Pro comes out and see how big it is. Better still, bring your laptop with you to make comparison.

      5) The larger effective screen size of iPad pro indeed would prove to have significant lift in productivity for many tasks vs many laptops in some tasks. However, Adam Turner is right it would not replace PC altogether.

      6) A COMBO of iPad Pro and a desktop Mac would prove to be more versatile and offer higher productivity at a total cost not too much higher than 15.3" MacBook Pro without tablet features. Do your own sum and for most, this Combo would be very attractive- for both at work and at home.

      7) The demise for PC is NOT nigh. However, over long term, I do question the popularity of laptops that are usually over priced, requires users to squint at the screen, lousy trackpad usability and lower productivity than desktop and without touch screen features or SIM card.

      Commenter
      JJ
      Location
      Hornsby
      Date and time
      November 12, 2015, 8:24AM
    • Correct Charlie, the once great Apple now just playing catch up. iPhones, iPads all behind the competition.

      Commenter
      davemac
      Location
      Melbourne
      Date and time
      November 12, 2015, 9:14AM
    • Cook is half-right. The PC is dead. But the future isn't a little iphone you strap to your wrist or a big one you write on with a pen. The future is augmented reality as per Hololens.

      Now Microsoft might not have AR all locked up. Yet. But Apple has missed the boat on it big time and the main reason for that is the sheer vain pig-headedness of messrs Cook & Ive.

      Steve Jobs, if he were alive, would have had an AR solution out last year. As it is he must be wafting about content in the knowledge that he assured his place in history as Apple's great visionary by appointing an asshat as his successor.

      Commenter
      Pete
      Location
      Sydney
      Date and time
      November 12, 2015, 10:06AM
    • Don't they say that imitation is the greatest form of compliment? The Surface pro was actually a very good comeback by MS considering how far they were behind Apple in the tablet stakes and basically now Apple has copied what they have done.

      What I do get from Tim Cook's comment is that he personally doesn't do much with a computer other than emails and the odd Word and Excel document or whatever the apple equivalents of that software is. No significant data entry, no heavy number crunching spread sheets etc. The worst thing for both of these tablet tools is that, one they have no numeric keypad used extensively by anyone who does numbers work and two no mouse. Add to that the small size of the screen, robustness and overall reliability of PC's and the two tools are not comparable. As usual the Apple CEO is full of shite. Seems to go with the job.

      Commenter
      The Joker
      Location
      Sydney
      Date and time
      November 12, 2015, 10:52AM
    • @JJ, you can't get a laptop without a touchscreen these days. And you can get it cheaper and more capable than this thing.
      @Pete, the desktop isn't the screen (or in my case, screens) sitting on your desk, that's just an interface. The PC is that box that holds all the electronics. The hololens is just another interface for that box.

      Anyone who tells you the PC is dead doesn't actually know what a PC is or why it will be with us forever.

      But what I'd really really like to see is Cook trying to get his engineers to design the next generation of iStuff on this silly thing.

      Commenter
      Ohrly
      Date and time
      November 12, 2015, 11:29AM
    • I agree with davemac. They are playing catch-up. But why do journo's now rave about some features, like the split screen, when windows has had it for years??? I could name several more on iOS that all of a sudden seem to be 'innovative'.

      Commenter
      Pedro
      Location
      Cupertino
      Date and time
      November 12, 2015, 5:44PM
  • You have it wrong. He said "PC", not Mac!!!!!!!!!!!

    Commenter
    Ulukila
    Location
    CC
    Date and time
    November 11, 2015, 4:55PM
    • @Ulukila A Mac is a personal computer, albeit a grossly overpriced and less functional PC compared to what the competition offers. But it is prettier than most PCs and pretty is the primary concern for most of Apple's customers. Mr Cook made a foolish statement, let's just acknowledge that and move on.

      Commenter
      Claire
      Location
      Cremorne
      Date and time
      November 11, 2015, 7:04PM
    • Ignoring Claire's Windows-inspired drivel, the reality is that desktops and laptops such as the MacBook Air I'm using now offer more power and functionality than a tablet. Certainly easier to use when when you're typing on the couch or in bed.

      Commenter
      YS
      Date and time
      November 12, 2015, 1:20AM

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