Rentrak
Rentrak Corporation (NASDAQ: RENT) is a global media measurement and research company serving the entertainment industry. Rentrak is headquartered in Portland, Oregon, United States, with additional offices in the United States and around the world.
Company Information
Rentrak has developed metrics to be used as database currencies for the evaluation and selling of entertainment content across many platforms including box office, multi-screen television, and home video. The company tracks viewing behavior from more than 35 million televisions across all 210 markets. The company is the only company in the industry to provide video on demand measurement, obtained from set-top box data, and is also the sole provider of real-time box office ticket sales intelligence worldwide. Rentrak publishes weekly entertainment charts ranking the top ten in box office, video on demand, DVD sales and rentals, video game sales and TV engagement.
History
Rentrak began as a nationwide video chain named National Video, which was founded and incorporated in 1977. National Video founder, Ron Berger, developed what is now known as the pay-per-transaction (PPT) system, which allows studios and retailers to lease movie titles instead of purchasing them. The company went public in 1986.
Podcasts:
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by Red Simpson
Runaway Truck
by: Red SimpsonWell I loaded my truck in old LA and everything was a
goin' fine
I was on my way to Bakersfield a headin' down that old
grey flyin'
I was drivin' along feelin' mighty good oh I didn't have
to care
Till I reached for the breaks and I found out I didn't
have anywhere
Runaway I'm a goin' down down down runaway dangerous
curves all around
If I'll get out of this truck alive well there's one
thing for sure
I ain't a gonna drive this big ole truck no more
Well I started pickin' up speed as each white line I
passed by
And I knew if I did ride alive I'll bet I would have
surely die
My head started pumpin' my heart started beatin' I didn't
know what to do
And that's when I heard myself a sayin' a prayer or two
Well I finally reached the bottom boy was I shook up
I opened the door and I crawled out and walk away from
that truck
I cought a ride to the nearest town where I called my
boss on the phone
I said if you want that big iron mash she's just sittin'