TV sports rights cost a fortune but audiences have peaked: what to do?
![On the rise: Jarryd Hayne.](/content/dam/images/g/j/6/a/o/m/image.related.afrIndexLead.320x210.gjcmrq.png/1440752248528.jpg)
TV sports audiences look to have peaked in the US but with the cost of broadcast rights continuing to rise companies including 21st Century Fox, Walt Disney and Time Warner could see profits shrink.