Just in time for Purim 2014 comes "The Reveal", an all new music video that takes a giant leap forward in Jewish cinematography, turning back the clock to the golden age of cinema. Starring Lipa Schmeltzer and Ari Lesser and featuring Zvika Bornstein as none other than Charlie Chaplin, The Reveal takes a look back in time at Purim of the past in order to drive home an important lesson. "There is a famous Jewish law that if you read the Megilla backwards, you are did not fulfill the mitzvah of Megilla," explained producer and director Danny Finkelman. "The Chasidic interpretation of that statement is that if you think the story of Purim is something that happened back in the day, then you have missed the whole point of Purim. Just like G-d's name isn't mentioned in the Megilla, but his presence can be felt throughout the story of Purim, so too, G-d continues to be with us today, every day of our lives." Featuring an original composition by Cecelia Margules and music by Ruli Ezrachi, The Reveal has a distinctly retro feel, enforcing the timelessness of Purim and all that it teaches us. "Maybe we don't feel G-d's presence in our everyday lives or maybe we only feel that connection on Yom Kippur at Neilah, but it is there, every single day," says Lipa. A fun, feel good video that embodies the true spirit of Purim and emphasizes its eternal relevance, The Reveal is a Sparks Next production. Produced and Directed - Danny Finkelman Song written by - Cecelia Margules Yiddish lyrics - Lipa Schmeltzer Rap - Ari Lesser Directors of photography - Marco Vitale Francesca Pagani Music by - Ruli Ezrachi Production designer - Mauricio Arenas Edited by - Danny Finkelman Michael Puro Choreography - Zvika Bornstein Executive Producer - Cecelia Margules Screenplay - Michael Puro Story consultants - Shmuel Fischler Zvika Bornstein Line producer - Jenny Bousquet AD - Samantha Santos Art Director - Mauricio Arenas Creative producer - Michael Puro Costume design - Angelique Pesce Wardrobe assistant - Tammy Gibbens Makeup - Kelley Coleman Hair - Rebecca Marshman Party design - Esti Pruss Camera assistant - Steven Tong Production assistants - Meir Kalmenson Nicole Gonzalez Tatiana Iglesias Zalman Krause Grip - Mark Boucher Driver - Eduardo Toriani Catering - Mendy's Chocolatte Shot at: Lock family house Court Square studios Cast: Charlie Chaplin: Zvika Bornstein Police Officer: Jon Shetrit Kid: Noam Bornstein Elisheva Lock Ari Kurlander Moshe Mendelevich Rochi Kammen Moshe Kammen Menachem Kammen Yaakov and Adina Erez Jacob Verschleiser Noam Verschleiser Shabi Soffer Abigail Merel-Tamir Hadas Broner Nadav Broner Evyatar Hakakian Max Silva Mark Schor Moshe Warsawsky Meir Goldberg Esther Lamm Mendy Schlanger Hymie Steinmetz Rivky Muss Shmulik Finkelman Mendel Finkelman Sarale Finkelman Yehudah Linderblatt Shuie Benjamin Althea Wilson Berkowitz Dancers: Ohad Bornstein Noam Bornstein Akiva Rosenberg Oriel Broner Zack Brod Yechiel Jacobs Set photography: Nicole Gonzalez Press release - Sandy Eller Special Thanks: Lock family Tzvi Waldman Vineet Verma For the latest updates Www.sparksnext.com

• published: 27 Jul 2015
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