To wear it is to love it.

Watch the keynote
Watch the TV ads

Receive and respond to notifications in an instant. Track your daily activity. Control your music using only your voice. Start a workout just like that. With Apple Watch, important information and essential features are always just a raise of the wrist away.

Watch the keynote
Watch the TV ads

Receive and respond to notifications in an instant. Track your daily activity. Control your music using only your voice. Start a workout just like that. With Apple Watch, important information and essential features are always just a raise of the wrist away.

Notifications. Siri. Wallet. Right there on your wrist.

Not to mention Music, Maps and phone calls. Apple Watch lets you do the things you do every day, more easily and conveniently. As well as lots of things that simply weren’t possible before.

Learn more about The
Watch Re-imagined

A comprehensive
health and fitness companion.

The three rings of the Activity app provide a simple visual snapshot of your daily activity, and can help motivate you to sit less, move more and get some exercise. There’s also a dedicated Workout app.

Learn more about Health & Fitness

As individual as you are.

What you put on says a lot about you. And everyone is different. So we designed Apple Watch to reflect a wide range of tastes and styles. And you can make it even more personal, to suit the occasion or your mood, by switching bands and changing watch faces. Any time you want.

Learn more about Apple Watch design

Switch your band.

Shop bands

Switch your band.

Shop bands

Add some great
accessories.

Shop Apple Watch accessories

Accessorise your
Apple Watch.

Shop Apple Watch accessories

See Apple Watch
at a store near you.

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