The world of investor relations and attracting capital isn't just changing, it's completely transforming. Connecting with investors from Main Street to Wall Street has never been more challenging. With the explosion of new communication channels and flood of investment options comes a tougher fight than ever for investor attention and loyalty. When it comes to reaching investors, the websites, pitch decks, and advertising media that worked yesterday are no longer as effective today. It doesn’t matter how great your company is or how much potential your stock has, if investors tune out before the message sinks in; any money and effort spent to reach them goes up in smoke. Smart CEOs are realizing their IR strategy must evolve from a pure numbers game where you talk AT people and hope for the best; to a strategy focused on connecting WITH investors on a smarter, more human level. At Ticker Media we use our understanding of investor psychology, instructional design, and cognitive reasoning to create engaging, educational experiences that connect investors with your company resulting in more shareholders, increased liquidity and improved market valuation. Let us help guide your company to a new age of shareholder connection.

• published: 19 Aug 2014
• views: 25