Computex Taipei

COMPUTEX Taipei, or Taipei International Information Technology Show (Chinese: 台北國際電腦展; pinyin: Táiběi guójì diànnǎo zhǎn), is a computer expo held annually in Taipei, Taiwan. Since the early 2000s, it is among one of the largest computer and technology trade shows in the world.

Development

COMPUTEX is co-organized by government-funded Taiwan External Trade Development Council (TAITRA) and private sector Taipei Computer Association (TCA). The first expo, then called Taipei Computer Show, was held in 1981 and started out as a place where small and medium-sized businesses in Taiwan's nascent computer industry could display their products. Stan Shih, a former head of the TCA, proposed to change to the current name in the fourth expo. As Taiwan's information technology industry took off in the early 1990s and as the Foreign Trade Council Display Hall in Taipei Songshan Airport was put back into use in the eighth and ninth expo, COMPUTEX has since rapidly expanded and become an important showcase for the IT industry globally. Now it has become the second largest computer expo in the world (after CeBIT) and the largest in Asia, with participation from major manufacturers such as Intel, AMD, NVIDIA, and others, as well as Taiwanese brand names such as Acer and ASUS.

Cooler Master

Cooler Master Co., Ltd. is a computer hardware manufacturer from Taiwan. Founded in 1992, the company is an aftermarket brand for computer chassis, PSU, coolers, cooling pads, and other accessories. Alongside the retail business, Cooler Master is also a cooling solution OEM vendor for different brand names of the computer industry including nVIDIA (VGA coolers),AMD (CPU cooler), and EVGA (motherboard heatsinks). In recent years the company expanded its operation and brand exposure into gaming communities and sponsored major events such as KODE5. Some of Cooler Master's products also won awards such as the iF product design award.

The company headquarters of Cooler Master is located in Zhonghe District, New Taipei City, Taiwan and has a manufacturing facility in Huizhou, China. To support international operations, the company also has branch offices in various continents, including United States (Fremont, California and Chino, California), the Netherlands (Venlo), Germany (Augsburg), Russia (Moscow), and Brazil (São Paulo). Other than the mother brand, Cooler Master, the company also launched subsidiary brands into different market segments, including the gaming oriented "CM Storm" and the life-style product line "Choiix".