If you own a law firm, the majority of your business comes from referrals. However, there are hundreds and thousands of people every month looking to hire law firms or individual lawyers by finding them online. What are these clients typing on search bars to find an attorney? What should be your Internet marketing strategy to generate new leads via the internet? The answer is simple – Legal SEO! Investing in attorney SEO marketing is not just a luxury, but need of the hour.
Why You Must Consider Legal SEO
The advertising and business world has changed. The effectiveness of newspaper, yellow pages, tv, magazines, radio advertisements is waning. Even the legal market has shifted online – referring to social media, smartphones and apps. But the value of being ranked #1 on Google search is simply concrete.
If your website is not found on the first page of Yahoo, Google, Bing and other popular search engines, you will have a little to no scope of being contacted by people looking for an attorney online.
It has been estimated that over 95% of all search engine traffic do not bother to look beyond the first page of the results. 90% of the searchers try experimenting with other search terms if they don’t find their answers on the first page. Irrespective of the high quality legal services you have to deliver, if your legal firm website is not coming on the first page of Google or other search engines, your law firm doesn’t exist online!
- 35% of clients use search engines when looking for lawyers online.
- 44% of people consult lawyer websites before deciding on one attorney.
- 44 million adults looked online to hire an attorney in 2013.
- 58 million Americans looked for a lawyer online in 2013.
- 110 million adults in the U.S. have found legal counsel online at least once in their lives.
How SEO Helps Your Law Firms
Having your company’s web presence gets you qualified leads. As mentioned above, the potential clients are looking for lawyers online. If your potential clients search for DUI attorney and your website comes up first on the search engine result page, then you have a better chance of getting contacted first.
A website alone cannot make people find you online. Even though your website serves the purpose of a marketing tool, when used with legal seo techniques, it can deliver effective results. SEO for lawyers will make your website visible and available for the masses.
Seo is more measurable than any other form of traditional advertising. You get access to the statistical data of your website, so you can know what things are working in your favor and what not.
It is a competitive industry. It is important to be more visible than other law firms and attract your potential clients before your competitor does. Attorney seo marketing techniques help you do exactly the same.
Legal seo can also replace all other forms of advertising and help you save on your budget.
Given the current trends on how people prefer to find attorneys, it is clear that internet is the most preferred source of information. As a business owner, you should utilize this resource and maximize the bottom line.
The main purpose of advertising and marketing is to get best possible returns on the investment. When you look at the marketing, you look at results such as – high risk high return, little risk little return, low risk high return, while throwing out throwing out high risk low return. A good legal seo firm yields only “low risk and high return” type results.