Why It Is Important For Law Firms To Invest In Marketing Online

by

If you own a law firm, the majority of your business comes from referrals. However, there are hundreds and thousands of people every month looking to hire law firms or individual lawyers by finding them online. What are these clients typing on search bars to find an attorney? What should be your Internet marketing strategy to generate new leads via the internet? The answer is simple – Legal SEO! Investing in attorney SEO marketing is not just a luxury, but need of the hour.

Why You Must Consider Legal SEO

The advertising and business world has changed. The effectiveness of newspaper, yellow pages, tv, magazines, radio advertisements is waning. Even the legal market has shifted online – referring to social media, smartphones and apps. But the value of being ranked #1 on Google search is simply concrete.

If your website is not found on the first page of Yahoo, Google, Bing and other popular search engines, you will have a little to no scope of being contacted by people looking for an attorney online.

It has been estimated that over 95% of all search engine traffic do not bother to look beyond the first page of the results. 90% of the searchers try experimenting with other search terms if they don’t find their answers on the first page. Irrespective of the high quality legal services you have to deliver, if your legal firm website is not coming on the first page of Google or other search engines, your law firm doesn’t exist online!

  • 35% of clients use search engines when looking for lawyers online.
  • 44% of people consult lawyer websites before deciding on one attorney.
  • 44 million adults looked online to hire an attorney in 2013.
  • 58 million Americans looked for a lawyer online in 2013.
  • 110 million adults in the U.S. have found legal counsel online at least once in their lives.

How SEO Helps Your Law Firms

Having your company’s web presence gets you qualified leads. As mentioned above, the potential clients are looking for lawyers online. If your potential clients search for DUI attorney and your website comes up first on the search engine result page, then you have a better chance of getting contacted first.

A website alone cannot make people find you online. Even though your website serves the purpose of a marketing tool, when used with legal seo techniques, it can deliver effective results. SEO for lawyers will make your website visible and available for the masses.

Seo is more measurable than any other form of traditional advertising. You get access to the statistical data of your website, so you can know what things are working in your favor and what not.

It is a competitive industry. It is important to be more visible than other law firms and attract your potential clients before your competitor does. Attorney seo marketing techniques help you do exactly the same.

Legal seo can also replace all other forms of advertising and help you save on your budget.

Given the current trends on how people prefer to find attorneys, it is clear that internet is the most preferred source of information. As a business owner, you should utilize this resource and maximize the bottom line.

The main purpose of advertising and marketing is to get best possible returns on the investment. When you look at the marketing, you look at results such as – high risk high return, little risk little return, low risk high return, while throwing out throwing out high risk low return. A good legal seo firm yields only “low risk and high return” type results.

Search Engine Optimization; Why It Is Important For Your Business

by

phoenix seoWith the advancement in technology and the shift towards online marketing in the past decade, Phoenix SEO has become a necessity for business owners who want to lead the pack in their area of specialization. Search Engine optimization aims to increase a website’s visibility by ensuring that the website in questions ranks high on search engine results. Increased visibility translates to more traffic and consequently increased sales where a business goods and services are involved.

It is important to note that visibility is not all it takes to convert visitors to a website into potential customers. Business owners need to formulate customer friendly landing pages and ensure that their website content is relevant, current, and interesting enough to make potential clients interested in the website in the first place. This is very important if business owners aim to grow their business and make huge profits from their investments

Some of the factors that make Search Engine Optimization an important marketing tool include;

1. Many customers unconsciously peg a business’s credibility on its ranking on a general search. Higher ranked businesses will therefore get more clients that their competitors who might be offering the same services but rank lower on a general search.
2. This form of marketing is very affordable even for small business owners who might lack the tons of money often required in some forms of offline marketing.
3. Higher ranking website enjoys more traffic as most people will rarely go to the second page when making an online search. This can only lead to increased sales especially if the business delivers quality services to its clients.

So what is required for you to get your website on the first page on Google? Well, here are the most important requirements.
1. Find the most popular words or phrases on Google and incorporate those that are related to your line of business in your website content.
2. Ensure that your web content titles and tags are not only relevant but also include those key words or phrases that most people search for. This is important because the titles and tags normally appear on the first line of a search result.
3. Include your business location on Google Maps
Google prioritizes businesses listed on Google Maps especially where a user is looking for a specific type of business in a given region. These details can be easily submitted to Google and be utilized as a means to increase sales.
4.Take advantage of paid search. This gives your website an edge over the rest as your website appears first on a general search.
For your business website to get to the top and stay there, you need to keep your website content updated and relevant depending on your line of business. This requires a solid content creating strategy which might seem like a lot of work to some. The benefits of Phoenix SEO services in business marketing however cannot be overlooked, and content creating is a small price to pay when you consider the benefits your business stands to gain both in the present and in the future as well.

2014 Tips For Search Engine Optimization

by

As 2014 begins, this is a great time to take a break from your busy schedule once more and take a glance at your Scottsdale SEO method especially if you are a solo businessman who runs your own SEO efforts by yourself.

The term search engine optimization is an immeasurable pain for various e-commerce entrepreneurs. The usual algorithmic modifications with Yahoo, Bing and Google only indicate that the hard work you put seotogether in the present day could be thrown into nothing in the future, mainly if your SEO approach is gimmicky and based on those tricks that will make the engines to love your site. In addition, it appears that regardless of what you do to mend your design and content, there is always a bit left that could still be made to make things more valuable. 

Some people say that the Holy Grail of SEO is high PageRank backlinks which are inbound links from other websites to yours. However, in order to get that result, it needs to be driven by valuable content and it may take months or years to culture. It is true that creating valuable, brand-focused, user-loved content should constantly be the basis of your SEO efforts, although there are simple, painless on-page tips that you can apply to make your pages more attractive to search engines. These are as follows:

  • Produce great content. A content that will remain noteworthy the whole time is an immense manner to help maintain your website concrete and pertinent to your visitors who are searching the web. However, those contents that are time sensitive are just as important. This is the best means to retain your blog new and give your readers what they need. It also shows that you are ahead of the information and you are willing and ready to write something that can be applied right away. It is more definite and will assist your website achieve a lot of instant clicks.

Additionally, always remember that the most essential part of your site and the most critical aspect of all your optimization efforts is your content. You can’t avoid that fact sooner or later, even with using the best SEO tactics that you know. You can deceive the search bots for a while, but if you have a low-quality content, no one will be visiting your website or even share it with everyone. A good content, on the contrary, will be extensively read and generally shared by others, frequently on their own websites, producing excellent link-building chances for your site.

  • Research your keywords carefully. You are probably aware of the significant keywords on which you would really want to rank robustly. However, there’s no harm to perform a bit of new keyword research to guarantee that your list of target keywords is current.

It is impractical to believe that the huge group of relatively small websites is intended for ranking well on thousands of keywords. It is not unlikely, on the contrary to rank well on quite a few keywords, mostly if several of them are not too aggressive to begin with. And just for the reason that a particular keyword is not all that competitive does not mean that it is not beneficial.

You should set a goal to at least have a list of anywhere from 100 to 300 keywords and key phrases that you think are directly associated with the products or services that you offer. They should also be descriptive of the variety of things that you can see on your site.

  •  You need to have a site map on your landing page that notifies people exactly what page they must go for a definite information. It should be simple to operate because the less time a visitor has to click to come across to where they would like to be, the more times they are possible to suggest your pages to their friends.

Scottsdale search engine optimization is not one action, but is several actions you carry out to add to your ranking. It has need of content, image descriptions, and keywords, so as to boost your suggested page rank.

In a nutshell, search engine optimization is a most important factor that selects the achievement of an online business. Make certain that you structure the upcoming activities based on SEO success aspects on this year. You should also be knowledgeable with related topics including semantic search algorithms, webpage ranking and structured data to be in the industry.