Jardin Majorelle opens permanent Berber exhibition

• published: 30 Jul 2015
• views: 0

AP Television Morocco, Marrakesh, 4th December 2011 1. Various of Jacques Majorelle's former studio in the Jardin Majorelle which houses the new Berber Museum 2. Various Berber jewellery displayed in the museum 3. Wide of Pierre Berg�, President of The Pierre Berg� - Yves Saint Laurent Foundation walking through the museum 4. Close-up of silver-bound containers 5. SOUNDBITE: (French) Pierre Berg�, President of The Pierre Berg� - Yves Saint Laurent Foundation: "Berber is an extremely old culture, but one that we are rediscovering today, because as you know the Berbers were cast aside and Berber culture denied. The Berber language was no longer spoken and its writing had disappeared." 6. Close-up of metal candle snuffers in a display case 7. Wide of Sarah Pinson and Salima Naji looking at the Berber artifacts in the museum 8. Close-up of Berber jewellery 8. Wide of Sara Pinson and Salima Naji looking at the Berber artifacts in the museum 10. Close-up of Berber fire bellows 11. SOUNDBITE: (French) Sarah Pinson, Berber Jewellery Collector: "In day to day life in certain regions you will see women working in fields wearing very heavy bracelets. So heavy that you wonder how they manage to move. Then you realise that they can't keep them safe at home as there is no safe with a key; no cupboard that can be locked. So people wear a lot of their wealth all the time." 12. Various of Berber clothes on mannequins in the museum 13. Mid Quito Fierro, Secretary General of the Jardin Majorelle talking on his mobile phone outside the Majorelle studio which houses the museum 14. SOUNDBITE: (French) Quito Fierro, Secretary General of the Jardin Majorelle: "For Moroccans it's a chance to get close to the culture which has today been recognised in the constitution. It's the only proper Berber museum apart from a few, small collections. So it will allow Moroccans to have access to their heritage and for foreign visitors to discover the Berber identity of Morocco." 15. Upward Tilt of Berber costume 16. Close-up of necklace on a mannequin 17. Wide of The Majorelle Garden then pan to Berber Museum entrance 18. Close-up of Berber Museum sign on the wall by the entrance 19. Salima Naji, Architect and Anthropologist walking out of the Berber Museum 20. SOUNDBITE: (French) Salima Najim, Architect and Anthropologist: "We can save objects, but what about songs, building technique, the different sorts of hand-made jewellery even the way of life? Also the approach to religion - all that sort of thing is extremely fragile. But if people become aware - and this museum is part of that awakening - the culture may ultimately be saved." 21. Various of Berber silver jewellery 22. Wide of visitors looking at traditional clothes 23. Close-up of clothes 24. Various of Ahmed Skounti an anthropologist looking at objects in the Berber Museum 25. SOUNDBITE: (French) Ahmed Skounti, Anthropologist, National Institute of Science, Archaeology and Heritage of Rabat: "It is (the museum) just going along with the movement. It isn't an integral part of the resurgence because the principle movers and shakers are first and foremost North Africans who are a part of the Amazigh cultural scene in North African countries from Libya to Morocco passing by Tunisia and Algeria." AP Television Morocco, Marrakesh, 3rd December 2011 26. Various of a Berber musical group performing at the opening of the Berber museum LEAD IN: The Jardin Majorelle in Marrakesh, Morocco is best known for its association with the French couturier Yves St. Laurent. But a new permanent exhibition of Berber artifacts is putting the garden on the map for very different reasons. STORYLINE: There are more than 600 items on display, gathered from all around North Africa. You can license this story through AP Archive: http://www.aparchive.com/metadata/youtube/1c2e884d4eef6d30a0201ec219763a20 Find out more about AP Archive: http://www.aparchive.com/HowWeWork