BRAND OVERVIEW

Good Weekend is the premier magazine of quality journalism in the country. Every week our stories are the talking points of dinner parties throughout Sydney and Melbourne. They are stories that define the times we live in and are essential reading for those seeking to be on top of culture and debate.

Every Saturday, Good Weekend is inserted into Australia’s most well-respected newspapers, The Sydney Morning Herald and The Age – must-reads for 1.1 million Australians in two major states.

A confident leader in the inserted magazine market, Good Weekend offers a rare balance found in no other magazine; an even male/female readership and a mass-reaching vehicle with premium appeal. Delivering a dedicated, loyal and reliable reader base, Good Weekend is regularly invited into the sanctuary of the weekend, offering advertisers a unique opportunity to play a part in our readers’ weekend routine.

Download the Good Weekend Media Kit

Download the Good Weekend Short Credentials

Print readership

  • NSW
    548,000
  • VIC
    408,000
  • Total
    956,000

Print overview

Good Weekend is the No. 1 newspaper inserted magazine in the country for talking to the lucrative ‘A’ Social Grade market. Good Weekend is delivered like a newspaper and received like a magazine. It is therefore able to provide the high-level branding, strong design and involvement of a much-loved magazine. This provides enormous opportunity for advertisers, as Good Weekend penetrates the time-rich sanctuary of the weekend, forming an essential part of our readers’ leisure routine. Good Weekend is inserted into The Age and The Sydney Morning Herald newspapers, which deliver to the two most important economic markets: • 57% of Australia’s population live in NSW & VIC* Good Weekend readers are*: • 78% more likely than average to be Social Grade A • 51% more likely than average to earn $80k+ Download the Good Weekend Deadlines and / or the Good Weekend Rate Card
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Source: emma conducted by Ipsos MediaCT | People 14+ for the 12 months ending Jul 2015 | Figures are Average Issue Readership.

GET IN TOUCH

Nerissa Corbett
Commercial Brand Manager
Prestige Group
+61 (02) 9282 2096 Email Nerissa Corbett
Lauren McIntyre
Brand Specialist
Prestige Group
+61(02) 9282 1064 Email Lauren McIntyre