Meow is a fragrance created by American recording artist Katy Perry and Gigantic Parfums. The fragrance, released in December 2011 at Nordstrom, is a similar concept to her other fragrance "Purr".

After the success of her previous fragrance Purr, Perry decided along with Gigantic Parfums to design her second fragrance. Perry said "It’s a sister fragrance. Purr to me was a little bit more floral, and Meow is a little bit more sweet. It was probably because of the California Dreams tour that it was more of the confectionary world, because everything I’ve seen for the last year has been like cotton-candy scented or huge peppermints or massive gummy bears." Perry also described the perfume as "edible".

The scent of the perfume is known to be more "sweeter" than its previous bottle. The bottle is a cat-shaped bottle which is basically the same as its previous bottle, but the only difference is that it is a more lighter shade of pink and the collar is the letter "M". Meow's scent has ingredients including pear, honeysuckle and vanilla. The fragrance also features small scents of musk and amber as well.

An aroma compound, also known as odorant, aroma, fragrance or flavor, is a chemical compound that has a smell or odor. A chemical compound has a smell or odor when it is sufficiently volatile to be transported to the olfactory system in the upper part of the nose.

Generally molecules meeting this specification have molecular weights of <300. Flavors affect both the sense of taste and smell whereas fragrances affect only smell. Flavors tend to be naturally occurring, and fragrances tend to be synthetic.

Aroma compounds can be found in food, wine, spices, perfumes, fragrance oils, and essential oils. For example, many form biochemically during ripening of fruits and other crops. In wines, most form as byproducts of fermentation. Odorants can also be added to a dangerous odorless substance, like propane, natural gas, or hydrogen, as a warning. Also, many of the aroma compounds play a significant role in the production of flavorants, which are used in the food service industry to flavor, improve, and generally increase the appeal of their products.

Katheryn Elizabeth Hudson (born October 25, 1984), known by her stage name Katy Perry, is an American singer, songwriter and actress. Perry grew up with gospel music, and during her first year of high school she pursued a music career as Katy Hudson, releasing her first studio album called Katy Hudson which failed to chart. She recorded a solo album later, which was never released. After signing with Capitol Music Group in 2007, her fourth record label in seven years, she adopted the stage name Katy Perry.

She first gained recognition with the release of her first mainstream album, One of the Boys in 2008, which spawned three Billboard Hot 100 top-ten songs—"I Kissed A Girl", "Hot n Cold" and "Waking Up In Vegas". Perry supported the album with her Hello Katy Tour. In 2010, her third studio album, Teenage Dream (2010), which topped the Billboard 200 chart, and spawned five number one singles—"California Gurls", "Teenage Dream", "Firework", "E.T." and "Last Friday Night (T.G.I.F.)"—Teenage Dream was the only album (after Michael Jackson's Bad)—to do so, and the first female in history to achieve this milestone. She embarked on the California Dreams Tour, which grossed nearly $60 million worldwide. Perry re-released the album under the name of Teenage Dream: The Complete Confection on March 26, 2012, and the re-release has already spawned the number-one single "Part of Me".