Creative and design jobs are grouped together under the creative industry. The creative industry consists of art, photography, film, design, music, performing arts, literature and even radio and TV. The creative industry also makes room for the inclusion of graphic art and design including magazine and newspaper layout as well as advertising and even marketing. The section of the creative industry that gets the most attention in South Africa is the graphic design section. While there are some vacancies for photographers, writers and painters, the majority of vacancies in SA relates to publishing in the form of graphic design etc.
Creative (including creative writing and copywriting) and design (graphic design) employees within a corporate environment such as a publishing company or advertising agency are responsible for the following:
- Creating quality text and images for magazines, news publications and TV
- Collaboration with the sales and marketing team
- Accepting and completing all job cards on time
- Staying on top of new trends within the market
- Creating a unified voice and brand for the company across multiple media platforms
- Incorporating SEO text into the company's website
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