Pitchfork Media, usually known simply as Pitchfork, is a Chicago-based daily Internet publication established in 1995 that is devoted to music criticism and commentary, music news, and artist interviews. Its focus is on underground and independent music, especially indie rock.

Pitchfork was created in Minneapolis, Minnesota in 1995 by Ryan Schreiber, then just out of high school. Influenced by local fanzines and college radio station KUOM, Schreiber, who had no previous writing experience, aimed to provide the Internet with a regularly updated resource for independent music. At first bearing the name Turntable, the site was originally updated monthly with interviews and reviews. In May 1996, the site moved to the domain PitchforkMedia.com, began publishing daily, and was renamed "Pitchfork", a reference to Tony Montana's tattoo in the 1983 film Scarface.

In early 1999, Schreiber uprooted Pitchfork from its Minneapolis base and relocated to Chicago, Illinois. By then, the site had expanded to four full-length album reviews daily, as well as sporadic interviews, features, and columns. It had also begun garnering a following for both its extensive coverage of underground music and its writing style, which was often unhindered by the conventions of print journalism. In October of that year, the site added a daily music news section. Early 2009 saw a complete renovation of the website's layout and a move to a new domain, Pitchfork.com. In June 2011, Mark Richardson was named the latest editor-in-chief of Pitchfork.