A trade fair (trade show, trade exhibition or expo) is an exhibition organized so that companies in a specific industry can showcase and demonstrate their latest products, service, study activities of rivals and examine recent market trends and opportunities. In contrast to consumer fairs, only some trade fairs are open to the public, while others can only be attended by company representatives (members of the trade, e.g. professionals) and members of the press, therefore trade shows are classified as either "Public" or "Trade Only". A few fairs are hybrids of the two; one example is the Frankfurt Book Fair, which is trade-only for its first three days and open to the general public on its final two days. They are held on a continuing basis in virtually all markets and normally attract companies from around the globe. For example, in the U.S. there are currently over 2500^{[citation needed]} trade shows held every year, and several online directories have been established to help organizers, attendees, and marketers identify appropriate events.

The Frankfurt Book Fair (German: Frankfurter Buchmesse) is the world's largest trade fair for books, based on the number of publishing companies represented, as well as the number of visitors.

It is held annually in mid-October at the Frankfurt Trade Fair, Germany. The first three days are restricted exclusively to trade visitors; the general public can attend on the last two.

Representatives from book publishing and multimedia companies from all over the world come to the Frankfurt Book Fair in order to negotiate international publishing rights and licensing fees. The fair is organised by a subsidiary company of the German Publishers and Booksellers Association. For five days more than 7,000 exhibitors from over 100 countries and more than 286,000 visitors take part. The Frankfurt Book Fair is considered to be the most important book fair in the world for international deals and trading.

The Frankfurt Book Fair has a tradition that spans over more than 500 years. Soon after Johannes Gutenberg had invented printing in movable letters in Mainz near Frankfurt, the first book fair was held by local booksellers. Until the end of the 17th century, it was the most important book fair in Europe. As a consequence of political and cultural developments, it was eclipsed by the Leipzig Book Fair during the Enlightenment. After World War II, the first book fair was held again in 1949 at the St. Paul's Church. Since then, it has regained its pre-eminent position.

Anies Baswedan, Ph.D., (born in Indonesia, May 7, 1969) is the current President of Paramadina University in Jakarta, Indonesia. He is the initiator and chairman of Indonesia Mengajar (Teaching Indonesia).

As a student, he was actively involved in the Indonesian student movements during Suharto's authoritarian regime. He is known as one of the few Indonesian student leaders from the early 1990s movements to win a Fulbright scholarship and study abroad for graduate school. He is now a prominent political analyst and highly respected young leader in Indonesia. He is also known as one of Indonesia's youngest university presidents.

US magazine Foreign Policy named him as one of the top 100 public intellectuals in the world in May 2008 and the World Economic Forum included him in the 2009 Young Global Leaders. In April 2010, the Japanese magazine Foresight, a Tokyo based international affairs magazine, published a special report entitled: 20 Persons 20 Years. This report lists 20 persons (from all continents) to be watched in the next 20 years, Baswedan is included in that list along with names such as Vladimir Putin (Russia), David Milliband (UK), Hugo Chavez (Venezuela), and Rahul Gandhi (India). He is the only person from Southeast Asia included in this list. In July 2010, the Royal Islamic Strategic Studies Centre in Jordan listed him in the 500 Most Influential Muslims in the world. In November 2010, PASIAD of Turkey granted Baswedan the PASIAN Education Award for his roles in advancing education in rural areas of Indonesia.