Meet the people who’ll love your business

After Facebook, Instagram is the leading social network where the most people in the US are spending their time.¹ While people come to Facebook to connect with friends and discover things from people they know, people turn to Instagram for visual inspiration and to explore the world through imagery, giving businesses the opportunity to connect with people in an environment where they’re open to learning about new things.

Since we started running brand awareness ads on Instagram a year and a half ago, businesses have seen impressive results, with 97% of campaigns generating significant lift in ad recall.² Over the past few months, we’ve been working to extend the power of Instagram ads to more advertisers. Now marketers around the world have access to Instagram ads and can purchase them through most Facebook ad management tools.