Branica Blog

Useful Tools and Websites to Improve Your Blogging

If you write a blog, you know all about the advantages it offers to your Company’s main website – everything from attracting information through people reading your articles, to giving the site itself an overall SEO boost, making it appear higher up in Google’s SERPs.

You probably know all about the pitfalls, too. A blog that is written poorly might sometimes do more harm than having no blog at all. You have to remember that you are writing for an audience, rather than for yourself; what will they find interesting? What will they want to read?

A good blog consists of two […] Read more

Simple SEO Tips for Smaller Businesses

Search Engine Optimization isn’t as complicated as it seems. Sure, it’s easy to get confused when thinking about all the technical terms and the various aspects of making sure your site is optimized well for search engines, but you don’t need to be an expert to implement and benefit from it.

There’s a lot you can do to help your site without needing any real specialist knowledge. Here are a number of fantastically useful tips – none of which are too perplexing or full of jargon – that you can take advantage of. Use them, and you’ll soon see your site […] Read more

How to Use Chat Applications to Boost Your Content Marketing

Chat applications are no longer few and far between. The days of AIM and MSN Messenger are long past, nowadays we have many to choose from, each of which offers its own advantages (and, of course, disadvantages).

You probably use one or two all the time. WhatsApp is the perennially popular option, but there’s also Facebook Messenger and LINE Messenger with legions of fans, as well as more image based services such as Snapchat and Instagram Direct.

Sure, on a basic level they are just used to send messages between you and your friends, family and co-workers. But if you were to […] Read more

The Rules Of The Content Marketing Game

With the internet at their fingertips, customers are often well-informed and do their research before they make a purchase, or even a life decision. Ultimately, the internet is a great resource for entertainment and information. Advertisement, when it isn’t in the right place, often poisons the well. Content marketing is all about creating useful and valuable resources for potential customers. It’s not an opportunity to sell yourself. In order to make sure that your content is successful, you may need to change your ideas about what content marketing is, and what it should be aiming to achieve.

Let’s explore this further.

Think […] Read more

The Best Online Places That You Can Find Blog Inspiration

Has your well of inspiration run dry? Never fear; there are plenty of ways to get back in the game – some of them, you may not have considered before. Let’s take a look at some interesting ways that you can come up with exciting new content for your blog.

Blog Comments

Readers will often leave comments on posts and engage with your site. When this happens, be sure to read carefully through as many as you can, particularly looking out for questions that have been asked. These can be your next topics, and you can even leave a link to that […] Read more

Blog Tips From Seasoned Bloggers: How To Do It Right

Start a Blog

You really have no reason not to start your blog, if you haven’t already. It’s simple to set one up (click here for our full guide), and you can even find yourself an inexpensive – but professional-looking – theme on Etsy. Alternatively, if you have your own website, enabling a blog page is a great way to attract traffic to your site, ultimately leading to conversions.

Frequency Is Key

Not only will posting with frequency help keep your blog healthy and your readers interested, but it will also help improve you as a writer. The more you write, the easier […] Read more

5 Content Marketing Hacks To Bear In Mind

Content Marketing Strategy Ideas

Not everyone has the time to devote to developing flawless content marketing strategies. Often, a small amount of knowledge can go a long way. If you’re looking to find some content marketing quick-wins, the following suggestions can breathe a little more life into your strategy.

Test Your “Above The Fold” Content

Visitors to your site will take a number of seconds to decide whether or not they want to read more about your article or explore your site. So how do you get them to stay longer, increasing the chances that they will interact with your content? There are […] Read more

Blog Engagement – 7 Ways To Get Readers Involved

Some Tips to Grab Readers’ Attention and Engagement

Are you severely lacking valuable engagement on your blog and social media accounts? There are many ways that you can increase the likelihood that others will interact with your blog. The first thing you can do is create the best content that you can. And, as for the rest…

#1 Know Your Audience And Cater To Them

Really do your research on your audience, so you can create content that will really interest and excite them. Take note of who is visiting your blog, and from which country. Which posts get the most interaction, and why […] Read more

Content Marketing – 6 Basic Steps for a Successful Campaign

A quick checklist for your content marketing campaign

Following are six basic steps that you shall always keep in mind while brainstorming your next content marketing campaign.

Step 1: Identify What Your Readers Want

Crucial for any content marketing strategy, always identify what your readers are looking for. This way, you can design content or assets that have value for your audience. Social networks are a great way to engage with customers and understand their concerns, so make sure that your Twitter and Facebook accounts are strong.

Step 2: Educate And Provide Solutions

Once you understand what your audience wants, it’s time to effectively educate […] Read more