In professional wrestling, kayfabe (pronounced /ˈkeɪfeɪb/) is the portrayal of events within the industry as "real" or "true". Specifically, the portrayal of professional wrestling, in particular the competition and rivalries between participants, as being genuine or not of a worked nature. Referring to events or interviews as being a "chore" means that the event/interview has been "kayfabed" or staged, or is part of a wrestling angle while being passed off as legitimate. Kayfabe has also evolved to become a code word of sorts for maintaining this "reality" within the realm of the general public.

Kayfabe is often seen as the suspension of disbelief that is used to create the non-wrestling aspects of promotions, such as feuds, angles, and gimmicks, in a similar manner with other forms of entertainment such as soap opera or film. In relative terms, a wrestler breaking kayfabe during a show would be likened to an actor breaking character on camera. Also, since wrestling is performed in front of a live audience, whose interaction with the show is crucial to the show's success (see pop), one might compare kayfabe to the fourth wall, since there is hardly any conventional fourth wall to begin with.

Eduardo Gory "Eddie" Guerrero Llanes (October 9, 1967 – November 13, 2005) was a Mexican-American professional wrestler born into the Guerrero wrestling family. He wrestled in Mexico and Japan for several major professional wrestling promotions. In the United States, Guerrero wrestled in Extreme Championship Wrestling (ECW), World Championship Wrestling (WCW), and in World Wrestling Entertainment (WWE). Guerrero's gimmick was that of "Latino Heat", a crafty, resourceful wrestler who would do anything to win a match. His catchphrase became "I Lie! I Cheat! I Steal!," which was used in one of his entrance themes. Guerrero partly used this phrase in his autobiography Cheating Death, Stealing Life.

Despite being a villain for most of his career, he got over in and outside the ring being the youngest, yet most popular and successful of the Guerrero brothers. Guerrero was widely regarded as one of the most respected and gifted technical wrestlers in history. Throughout his career, Guerrero encountered various substance abuse problems outside of wrestling, including alcoholism and an addiction to painkillers. His real-life problems were sometimes integrated into his storylines. Notwithstanding these issues, Guerrero won 23 titles during his career, including the WWE Grand Slam Championship.

Vincent Kennedy "Vince" McMahon (born August 24, 1945) is an American professional wrestling promoter, announcer, commentator, film producer, actor and former occasional professional wrestler. McMahon is the Chairman, CEO and Chairman of the Executive Committee of professional wrestling promotion WWE. Upon acquiring World Championship Wrestling (WCW) and Extreme Championship Wrestling (ECW), McMahon's WWE became the sole remaining major American professional wrestling promotion (until the national expansion of Total Nonstop Action Wrestling and Ring of Honor).

As an on-camera character, he can appear on all WWE brands (though the majority of the time, he appears on Raw). McMahon plays a character known by the ring name Mr. McMahon, based on his real life persona. In the world of WWE, he is a two-time world champion, having won the WWF Championship and ECW World Championship. He was also the winner of the 1999 Royal Rumble.

Vince is the husband of Linda McMahon, with whom he ran WWE from its establishment in 1980 until she resigned as the CEO in September 2009.