Find People Similar to Your Customers
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With Lookalike Audiences, you can find more people on Facebook who share traits—like location, age, gender and interests—with your customers, so your ads reach even more people who’ll care about your business.
Create Lookalike AudienceMore people like your people
It’s easy to find more people on Facebook who are like the people you know. You can build a Lookalike Audience based on:
- People who like your Page
- Custom Audiences you’ve created with emails, phone, numbers, or website or app data
It’s an effective way to reach even more potential customers because you can target your Lookalike Audience with the ads you create.
Step 1
Create a Lookalike Audience
- Go to Ads Manager, then click Audiences.
Step 2
- Click the Create Audience button, then choose Lookalike Audience.
Step 3
Click the Source field, and choose one of the following:
- A Page you manage
Facebook will use the source you choose as the base of people to create your Lookalike Audience.
When you choose a country from the Country field, Facebook will find people similar to your selected audience in that specific country.
With the “Optimize for” slider, you can choose just how similar you want your Lookalike Audience to be. The more similar you get, the narrower your audience will be. If you choose to make your Lookalike Audience less similar, you may potentially reach more people.
Finally, when you build your ad, you can include other targeting options to narrow your audience by location, gender, interests and more.
Create Lookalike Audience