Everything You Wanted To Know About Advertising With Digg But Were Afraid To Ask (Or Just Didn’t Have The Chance To Yet)
Digg is back (or so people keep telling us), and people are taking notice. We’re not interested in the old models of online advertising — we rarely click on a banner ad and hardly expect our users to either. Instead, we’re investing in creative and native advertising that is honest, interesting and valuable to both brands and consumers.
Our team uses a combination of proprietary data streams and creative judgment to deliver the greatest and most compelling stories to our readers. This method has trained us to both recognize and create content that resonates with our audience, as well as the Internet at large. If we were the type of people who’d say jargon like, “it’s data-driven advertising,” this is the part of this spiel where we’d say it.
Digg is nothing without the trust of our readers, and we find that building the best experience for them is also the best experience for our brand partners. In short, we believe you can always get to a win-win situation. Nobody knows the Digg audience better than our editors.
Digg is committed to making the world a cleaner, smarter, and more digestible place, and we hope you will join us in developing the future of advertising.
Our Approach
Blue Apron wants to help people help themselves through easy recipes and fresh ingredients. But getting people to make the time to cook is a challenge. Blue Apron enlisted Digg to help explain to busy individuals that their product would help save people time and money.
“Digg offers us the opportunity to reach an audience of smart, active potential customers in a way that's very authentic. The audience is clearly made up of early adopters and influencers, which is important in helping us generate awareness and consideration among that important target demographic. Every time we run a link with Digg, we see a burst of high-quality traffic made up of brand-new visitors who are very engaged.”
Greg Fitzgerald, Blue Apron
Our Approach
Harry’s is a cutting edge brand trying to overhaul the shaving industry. Using our razor-sharp wit, we were able to properly explain Harry’s competitive advantage to the target demographic without sounding like a traditional ad.
"Digg's conversion rate was in the top 10% of what we have seen across all of our paid acquisition efforts, and was higher than other advertorials we have run (e.g., Uncrate, Netted by the Webbys).”
Harry's
Our Approach
Squarespace wants to show how easy it is to make the Internet a better, cleaner place. So do we. But explaining to people that designing a website doesn’t have to be hard work is in itself hard work. Squarespace partnered with Digg on several campaigns, including a contest, that proved just how simple web design can be.
"Our experience with Digg advertising has been nothing but positive. The response was absolutely terrific.”
Nik Papic, Squarespace
How To Reach Us.
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Serious advertising inquiries only. For support, please visit our Support Page. For product pitches, please visit our Submission Page.
