Meet the people who’ll love your business

The way people shop has changed, and not just because they’re discovering products online. People are now spending more time on mobile than on desktop, and of the time they spend on mobile phones, they’re spending most of it in mobile apps, like Facebook and Instagram, not Internet browsers. In fact, last year during the holidays, 56% of in-store sales were influenced by mobile.¹ As people change how they browse and discover products, advertisers need new ways to showcase products in the places where people are discovering them. Many advertisers are turning to Facebook to do so.

That’s why earlier this year we introduced dynamic product ads, which help retail and ecommerce marketers promote products to the people likely to be interested in them, like website and mobile app shoppers. Since then, dynamic product ads have helped marketers increase conversions and lower cost per acquisition across devices. JUNIQE, an online art retailer, increased conversion rates by 50% while reducing cost per purchase by 63%, using dynamic product ads.

Given the success this ad type is driving for advertisers, over the coming weeks we’re rolling out new features for dynamic product ads, including cross-selling functionality, conversion optimization and availability in the Audience Network. Here are the details on those new features.