Facebook

From the Page you want to post or publish on:

1. Choose the type of post you want to create (ex: Status, Photo/Video) at the top of the Page's Timeline
2. Clickor the profile picture in the top right
3. Select whether to post as yourself or publish as one of the Pages you manage
4. Create your post, then click Post or Publish

From the post you want to like or comment on:

1. Clickor the profile picture at the bottom right of the post
2. Select whether to like or comment as yourself or as one of the Pages you manage
3. Like or comment on the post

For each Page you manage, you can change the default settings for who you like and comment as by clicking Settings at the top of each Page and selecting Post Attribution in the left column.

Keep in mind that you may not be able to post on a Page depending on the Page's settings.

To share photos from your Page:

1. Click Photo / Video at the top of your Page's Timeline.
2. Choose an option:
• Upload Photos/Video: Add photos from your computer. The photos you publish will be added to your Page's Timeline Photos album.
• Create Photo Album: Add photos from your computer to a new album.
3. Select the photos you want to add.
4. Write an optional update and click Publish.

When you share a link, you have the option to include a preview of it in your post. This preview can include an image, title and description.

To share a link from your Page:

1. Click Status at the top of your Page's Timeline
2. Type or copy and paste the link you want to share
3. If you want, you can edit or remove the link preview that appears:
• Click the arrow buttons to choose an image from the link's web page, click + Upload Image to add a photo from your computer, or click x on the image to remove it from the preview
• Click the link's title or description to edit it
• Click x to the right of the link's title to remove the preview from your post
4. Click Publish

If you include a link preview with an image, images that are at least 470x246 pixels will display as a rectangle with the title and description below. Images that are smaller than 470x246 pixels will display as a square with the title and description to the right.

You'll need to be an admin or editor to pin Page posts. To pin a post to the top of your Page's Timeline:

1. Go to the post on your Page's Timeline
2. Hover over the top-right corner of the post and click
3. Select Pin to Top

Your pinned post will move to the top of your Page's Timeline and will appear in the top-right corner of the post. Your pinned post will stay at the top of your Page's Timeline for 7 days. After that, it'll return to the date it was published on your Page's Timeline.

Keep in mind that you can only pin posts created by your Page. Posts that other people add to your Page's Timeline can't be pinned.

Note: You can't pin a post to the top of your personal Timeline.

To highlight a post on your Page:

1. Go to the post on your Page's Timeline
2. Hover over the top-right corner of the post and click
3. Select Highlight

To add a milestone to your Page:

1. Click Offer, Event + at the top of your Page's Timeline
2. Select Milestone
3. Add a title, location, date and details for your milestone
4. Choose to add a photo
5. Click Save

Note: The earliest date a milestone can have is when your Page was created, unless you edit your Page's start info.

To edit your start info:

1. Click About below your Page's cover photo
2. Click Page Info in the left column
3. Click to edit the Start Date section
4. Select a start type and date from the dropdown menus
5. Click Save Changes

You can run a promotion (ex: sweepstakes, contest) directly on your Page or through an app on Facebook. Your promotion must follow the promotion guidelines.

To collect entries, you can ask people to:

• Like or comment on a post on your Page (ex: "Like this post to enter")
• Publish to your Page
• Send your Page a message

Personal profiles can't be used to collect entries. For example, asking people to share a post on their profiles to enter your promotion isn't permitted (ex: "Share on your profile to enter" or "Share on your friend's profile to get additional entries").

If you think your promotion was removed by mistake, let us know.

There are 2 ways to control who can see your Page's posts:

• Limit your post's audience so only certain people can see it
• Target your post to certain audiences in News Feed

If less than 5,000 people like your Page, you'll need to first make sure you've allowed targeting and privacy options for your Page posts:

1. Click Settings at the top of your Page
2. Click News Feed Audience and Visibility for Posts
3. Click to check the box next to Allow News Feed audience selection and post visibility options for this Page
4. Click Save Changes

Hiding a post that you've shared from your Page will remove it from your Page's Timeline, but you can still see it in your Page's activity log. From your activity log, you can choose to show posts that you've previously hidden. When you delete a post, you'll permanently remove it from your Page, including your Page's activity log.

To hide or delete a post from your Page:

1. Hover over the post on your Page's Timeline
2. Click in the top-right corner
3. Select Hide from Page to hide it or select Delete... then click Delete to delete it

Keep in mind that if a post you've hidden was shared, it may still be visible to the audience it was shared with other places on Facebook, such as in News Feed and search. Also, photos you've hidden from your Page's Timeline will still be visible when people visit your Page's Photos section.

There are several ways to see who published something on your Page. Keep in mind that only people who help manage your Page can see this information.

• On a Page post, the name of the person who published will be listed next to Published by. On a Page comment, the name of the person who commented will be listed below the comment next to Commented on by.
• Click Publishing Tools at the top of your Page. From here, you can see who published, scheduled or drafted Page posts.
• You can also see who published or scheduled posts in your Page's activity log.

Note: This information will only be visible on posts or comments created on or after February 20, 2014.

To search your Page's published posts:

1. Click Publishing Tools at the top of your Page
2. Click Published Posts
3. Click Search... and enter what you're looking for
4. Click

Keep in mind that only your Page's published posts will appear in these search results. Search results don't include post likes or comments, or posts to your Page from people who like your Page.

To see all your Page's published posts:

1. Click Publishing Tools at the top of your Page
2. Click Published Posts

From here, you can see who published a Page post and when it was published, search your Page's published posts and click a post to see post details.

To edit a post that you've shared from your Page:

1. Hover over the post
2. Clickin the top-right corner and select Edit...
3. Edit your post and click Done Editing

Your post will say Edited, and anyone who can see the post can click Edited to see the editing history.

Keep in mind that posts can be edited by other admins and editors who work on your Page. Learn how to see who edited a post or edit scheduled posts.

Note: Posts that have been boosted or are part of an ad campaign can't be edited.

Posts can be edited by other admins and editors who work on your Page. To see who edited a Page post, go to the post and click Edited. From here, you'll see a history of all edits to the post and who edited it, including any edits made before the post was published.

Keep in mind that anyone who can see the post can see a history of any edits made after the post was published. Only the people who work on your Page can see edits made before the post was published and who edited it. If someone who works on your Page edits a post that you scheduled or shared, you'll receive a notification.

To choose a date and time for your Page post to stop showing in News Feed:

1. Clickbefore publishing your post
2. Click Select Targeting and select Post End Date
3. Choose a date and time

Keep in mind that people may still see a story about someone interacting with your Page's post after the date and time you choose.

Note: If you don't seebefore publishing your post, you'll need to allow targeting and privacy options for your Page posts.

You can create a draft of a post for your Page and then review, edit and publish it later.

To create a draft of a post for your Page:

1. At the top of your Page's Timeline, click the type of post you want to create (ex:Status, Photo/Video)
2. Add details to your post
3. Click next to Publish
4. Select Save Draft

To see your drafts, click Publishing Tools at the top of your Page and select Drafts in the left column.

Learn how to edit and publish drafts you've created.

To edit or publish drafts for your Page:

1. Click Publishing Tools at the top of your Page
2. Click Drafts in the left column
3. Click the draft you want to edit or publish

From here, click Edit to edit the draft. To publish the draft, click and click Publish.

You can prepare a post and schedule it to be published on your Page at a different date. Scheduled posts need to be published between 10 minutes and 6 months from when you create them.

To schedule a post:

1. Start creating your post at the top of your Page's Timeline
2. Click next to Publish
3. Select Schedule Post
4. Choose the date and time you want the post to be published
5. Click Schedule

To backdate a post:

1. Start creating your post at the top of your Page's Timeline
2. Click next to Publish
3. Select Backdate Post
4. Choose the date and time in the past that you want the post to be published
5. Click Backdate

When you backdate a post, the post will be published immediately and appear in the past on your Page's Timeline. You can also choose to hide the post from News Feed.

All times correspond to the current time zone you're in. Learn how to see and edit scheduled posts.

Note: You can't schedule a post from your personal Timeline.

To see your scheduled posts:

1. Click Publishing Tools at the top of your Page
2. Click Scheduled Posts in the left column
3. Click the post you want to edit

From here, you can click Edit to edit the post, or you can click to choose to reschedule, publish or delete it. You can also choose to boost your post at the time that it's published.

Scheduled posts can be edited by other admins and editors who work on your Page. To see a history of all edits to a scheduled post, click View Edit History. Keep in mind that edits to unpublished posts are only visible to other people who work on your Page.

If you're an admin or editor, you can change the date of a post on your Page to an earlier date.

To change the date of a post on your Page:

1. Hover over the post on your Page's Timeline
2. Click in the top-right corner
3. Select Change Date
4. Choose the year, month, date and hour where you want the post to appear on your Page's Timeline
5. Click Save

At this time, January 1, 1905 is the earliest date a post can have. For stories that happened before that, you can add a milestone. Keep in mind that you can't change the date of a boosted post.

Note: You can't change the date of a post on your Page to a later date. Learn how to schedule a post to be published on your Page at a different date.

To create an event from your Page:

1. Go to your Page, then click Offer, Event + or Event, Milestone + at the top of your Page's Timeline
2. Select Event
3. Add details about your event
4. Click Create

When you create an event from your Page, you can add a link to a website that people can visit to get tickets to your event. When people visit your Page's event, they'll see the option to Get Tickets, which will take them to the web address you provided.

To add a link for tickets to your Page's event:

1. Set up an event with an online ticketing service
2. Go to your Page, then click Offer, Event + or Event, Milestone + at the top of your Page's Timeline
3. Select Event
4. Next to Tickets, add the web address where people can buy tickets to your event
5. Add details about your event and click Create

To add a link for tickets to an event you've already created, edit your event.

Note: This feature is only available for events created from Pages and doesn't apply to events created from your personal account.

To edit an event:

1. Go to your Page's event and click
2. Select Edit Event
3. Make changes to the event's details and click Save

Learn more about managing events.

No, the ability to send a message to your guest list is no longer available. You can update the people you've invited to your event by publishing on the event page. This keeps all of your event info in one place, so anyone who joins can see these details.

To hide an event from your Page's calendar:

1. Click Events below your Page's cover photo
2. Click x in the top-right corner of the event

People who’ve already responded to your event won't be notified that you’ve hidden it.

Official Events are events listed on Ticketmaster that will be automatically imported to the official Pages of performers and professional sports teams related to each event. These events will appear in the Events tab of related Pages. It may take up to 48 hours for an Official Event to be imported from the time it's released on Ticketmaster.

Changes to details of Official Events can be made directly on Ticketmaster or on Facebook. Keep in mind that once an Official Event has been edited on Facebook, later changes made to the Ticketmaster listing won't be imported.

There are several ways Official Events can work with your Page:

• If you've already created an event at the same time and location as the Ticketmaster listing, the Official Event won't be imported. However, if you haven't added ticketing info, a link to your Ticketmaster listing will be automatically added to your event.

• If you'd like an Official Event to replace an event you've created, you can hide your event. People who’ve already responded to your event will not be notified that you’ve hidden it.

• If you don't want an Official Event to appear on your Page, you can hide it.

To hide all Official Events, click in the top-right corner of your Events tab, then click to uncheck the box next to Show Imported Events on Calendar.

You can add public events hosted by other Pages to your Page. Keep in mind that you can only add events to your Page that are hosted by Pages, not people.

To add another Page's event to your Page:

1. Go to the event
2. Click and select Add to Page
3. Select a Page
4. Click Add Event

When you add an event to your Page, it'll appear in your Page's Events tab.

To add a video to your Page:

1. Click Photo / Video at the top of your Page's Timeline
2. Click Upload Photos/Video
3. Select a video from your computer
4. Enter an optional update, then enter a Video Title and select a Video Category
5. To select a thumbnail, click the arrows on the preview of your video or click Add Custom Thumbnail to upload a photo
6. Click Publish

You can feature a video on your Page so that it appears at the top of your Page's Videos section. To set a featured video for your Page:

1. Click Videos below your Page's cover photo
2. Click Add Featured Video
3. Select the video you want to feature and click Add Featured Video

Keep in mind that you won't be able to set a featured video until you've added videos to your Page.

To create a video playlist for your Page:

1. Click Videos below your Page's cover photo
2. Click Create Playlist
3. Add a title and description, then click Next
4. Select the videos you want to add to the playlist and click Next
5. Click and drag the videos into the order you want them to appear
6. Click Create Playlist

Keep in mind that you won't be able to create a video playlist until you've added videos to your Page.

When you add a video to your Page, you can add a call to action (ex: Shop Now) with a link that people can click at the end of the video.

To add a call to action to your Page's video:

1. Start adding a video at the top of your Page's Timeline
2. Click No Button beside Call to Action, then select a call to action
3. Enter the URL you want people to visit
4. Enter an optional headline and link description
5. Finish adding details to your video, then click Publish

You'll need to allow expiring posts on your Page to schedule an expiration date for a video. To allow expiring posts on your Page:

1. Click Settings at the top of your Page
2. Click Expiring Posts
3. Click to check the box next to Allow people who manage this Page to select a time when posts unpublish
4. Click Save Changes

To schedule an expiration date for a video on your Page:

1. Add a video at the top of your Page's Timeline
2. Click next to Publish and select Schedule Post
3. Click Schedule Expiration Date to turn on video expiration
4. Choose the date and time you want the video to expire
5. If you want to delete the post when it expires, click to check the box next to Delete the post. Permanently remove the post and its insights at the scheduled time.
6. Click Schedule

To schedule an expiration date for a video that's already published to your Page, hover over the post on your Page’s Timeline, click in the top-right corner, and select Schedule Expiration.

When your video expires, it won't be visible on your Page or anywhere else it was shared on Facebook. To see a video after it expires, click Publishing Tools at the top of your Page, then click Expired Posts.

Keep in mind that if you choose to delete the video when it expires, the post will be permanently removed from your Page, your Page's activity log and insights, and anywhere else it was shared on Facebook.

To edit or cancel the expiration date for a video on your Page:

1. Click Publishing Tools at the top of your Page
2. Click Expiring Posts in the left column
3. Click to check the box next to the video you want
4. Click Actions, then select Edit Expiration

To republish an expired video on your Page:

1. Click Publishing Tools at the top of your Page
2. Click Expired Posts
3. Click to check the box next to the video you want to republish
4. Click Actionsand select Republish

How often you should publish depends on your Page. Each Page has a unique audience that may respond better to more or fewer updates. You can experiment with different publishing schedules and see what works best by checking engagement metrics in your Page Insights.

If you notice that engagement with your Page has decreased, try varying your posts and their frequency. Create the types of posts that have been successful in the past and experiment with new types of posts.

Engagement will be different for every Page. Generally, the most engaging Page posts are short, original, benefit the person viewing the content and connect to your objectives and identity.

People tend to respond well to the following types of posts:

• Photos and videos: Bright, colorful images depicting human interaction are particularly successful. These could be photos of a seasonal menu, in-store event, new products arriving or people enjoying their experience with your product or service.
• Facebook Offers: Bring people to your business with an offer they can claim and share with their friends. Publishing discounts and promotions is a good way to get the attention of new and existing customers.
• Questions: Asking questions encourages interaction and tells people their opinions matter. When you ask for feedback or thoughts, make sure to respond in the comments so people know you're listening.

Your Page Insights can also help you identify which of your posts are the most successful. We recommend that you go to your Page Insights to see which posts get the most likes, comments and shares. Learn more about identifying the best post types for your Page.

You can see the total number of clicks and likes, comments and shares for each of your Page posts. From the top of your Page:

1. Click Insights
2. Click Posts
3. Scroll down to All Posts Published and view the Engagement column

You can also view the engagement rate for each post.

The best way to have your posts show in News Feed for the people who like your Page is to publish things you think your audience will like, comment on, or share with their friends. You can use your Page Insights to learn more about the types of posts that your audience is most interested in. You can also boost your posts, which increases the chance you'll reach a larger number of people.

In addition to publishing, you can:

• Create an event from your Page to let people know about events or new products. When someone RSVPs to your event, their friends may see a story about it in News Feed.
• Boost your Page posts, which increases the likelihood that the people who like your Page will see your posts, giving them more opportunities to engage with your Page.
• Partner with other brands or organizations to create promotions on your Pages, and publish on their Pages as your Page.
• Ask your customers to leave a rating or review on your Page.
• Create a Facebook offer or run a sweepstakes or contest on your Page.

To link your Instagram account to a Facebook Page, you'll need to be an admin of that Page. From Instagram:

Android

1. Go to your Profile and tap
2. Tap Linked Accounts and tap Facebook
3. Tap to choose a Page that you manage

iPhone

1. Go to your Profile and tap
2. Tap Linked Accounts and tap Facebook
3. Tap Share to and choose a Page that you manage

Windows Phone

1. Go to your Profile and tap
2. Swipe right to preferences and tap Share Settings
3. Tap Facebook
4. Tap Share to and choose a Page that you manage

You can link your profile or Page to your Twitter account so that you can share your Facebook posts on Twitter. To link your accounts, go to www.facebook.com/twitter and follow the on-screen instructions.

After you've linked your profile or Page, you can choose the types of posts (ex: status, photo) that you want to share on Twitter. Go to www.facebook.com/twitter and click Edit Settings below your profile or the Page you linked.

For posts from your profile, only posts that you've shared with Public will be shared on Twitter. Learn how to choose the audience of your posts.