Category, plural categories, may refer to:

Google Inc. (NASDAQ: GOOG) is an American multinational corporation which provides Internet-related products and services, including Internet search, cloud computing, software and advertising technologies. Advertising revenues from AdWords generate almost all of the company's profits.

The company was founded by Larry Page and Sergey Brin while both attended Stanford University. Together, Brin and Page own about 16 percent of the company's stake. Google was first incorporated as a privately held company on September 4, 1998, and its initial public offering followed on August 19, 2004. The company's mission statement from the outset was "to organize the world's information and make it universally accessible and useful", and the company's unofficial slogan is "Don't be evil". In 2006, the company moved to its current headquarters in Mountain View, California.

Rapid growth since incorporation has triggered a chain of products, acquisitions, and partnerships beyond the company's core web search engine. The company offers online productivity software including email, an office suite, and social networking. Google's products extend to the desktop as well, with applications for web browsing, organizing & editing photos, and instant messaging. Google leads the development of the Android mobile operating system, as well as the Google Chrome OS browser-only operating system, found on specialized netbooks called Chromebooks.

"Choose the right" is a saying or motto among members of The Church of Jesus Christ of Latter-day Saints (LDS Church) that is taught to children and used by members of the church as a reminder to act righteously. The phrase is taken from an LDS hymn which has that title.

The letters CTR, a reference to this phrase, are incorporated into a shield logo designed by Helen Alldredge, a Primary General Board member in the 1960s. In 1970, a church committee headed by Naomi W. Randall recommended that the shield be incorporated into official church material. Since then, both the phrase and symbol have been used in religious educational materials for LDS youth of Primary age. The symbol is also used in LDS culture by members of all ages, both as a reminder of the motto, as well as an indicator of religious affiliation. The CTR initials, displayed on the shield and in other forms, can be seen mainly on CTR rings as well as other types of jewelry, tee shirts, bookmarks and stationery.

According to the US Patent and Trademark Office, the LDS Church's stylized "CTR" abbreviation and shield with the CTR symbol are trademarked for use on finger ring jewelry by Intellectual Reserve. The phrase "Choose the Right," however, is not trademarked in the United States and may be used by anyone for commercial purposes.^{[citation needed]}