A slogan is a memorable motto or phrase used in a political, commercial, religious, and other context as a repetitive expression of an idea or purpose. The word slogan is derived from slogorn which was an Anglicisation of the Scottish Gaelic sluagh-ghairm tanmay (sluagh "army", "host" + gairm "cry"). Slogans vary from the written and the visual to the chanted and the vulgar. Their simple rhetorical nature usually leaves little room for detail, and a chanted slogan may serve more as social expression of unified purpose, than as communication to an intended audience.
Marketing slogans are often called taglines in the United States or straplines in the U.K. Europeans use the terms baselines, signatures, claims or pay-offs.
Tu es faible, tu es fourbe, tu es fou,
Tu es froid, tu es faux, tu t'en fous,
Evelyne, je t'en pris, Evelyne, dis pas ca,
Evelyne, tu m'as aime, ouvres moi.
Tu es vil, tu es veule, tu es vain,
Tu es vieux, tu es vide, tu n'es rien.
Evelyne, tu es injuste, Evelyne tu as tort,
Evelyne, tu vois tu m'aimes encore.
Tu es faible, tu es fourbe, tu es fou,
Tu es froid, tu es faux, tu t'en fous,
Evelyne, tu es injuste, Evelyne tu as tort,
(musica: V. Nocenzi / testo: F. Di Giacomo, V. Nocenzi)
Slogan, sssSlogan, sssSlogan
U-R-L-A i tuoi slogansssssS
slogan sssssSlogan...
sssssSlogan difendi i tuoi slogan !
Io guido la caccia su sentieri voluti
quando sciolgo le lepri
sanno gi? dove andare.
E la gente
corre in massa decisa
non importa quanti saranno i caduti.
Certo serviranno: potr? dire
a chi si guarder? indietro
- sono troppi i nostri martiri ormai ! -
Io ho usato anche mio padre
le sue mani troppo antiche
calpestando cos? il mio dolore
ho trovato in me pi? convinzione
come un albatro impazzito
cerchi spazio solo al tuo volo
io invece ho strappato le mie ali
per respirare la terra
insieme agli altri.