Insights for Webmasters
Access Insights Dashboard
What's Included
Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plugins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.
By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences with Facebook.
How To Get It
Step One - Claim a Domain
To see Insights for your website, you must first claim your domain by associating it with a Facebook app that you manage, or with your Facebook user account. Here's how to do this:
- Click the
Insights for your Website
button on the top right of the Insights Dashboard. - Type your domain name into the text box and select the user or app that you want to "own" this domain within Facebook Insights. If you pick an app, all admins of the app will become Insights admins of this domain.
- Copy the
fb:admins
orfb:app_id
meta tag shown in the dialog and add it to the<head>
of your web page. - Click the
Get Insights
button. Once we check that the correctfb:admins
orfb:app_id
tag is present, the claimed domain will appear on the left navigation bar in the "domains" section.
You can also manually customize these meta tags and then add them to your site before clicking the Get Insights
button to claim the domain:
<meta property="fb:admins" content="1234" />
<meta property="fb:app_id" content="your_app_id" />
fb:admins
can take a value of a single user ID.fb:app_id
can take a value of a single app ID.
Mutiple Admins
Additional fb:admins
should be declared in a new tag:
<meta property="fb:admins" content="1234" />
<meta property="fb:admins" content="5678" />
Step Two - Go to the Insights Dashboard
Once you've claimed your domain, Domain Insights will be available to you from the Insights Dashboard.
Access Insights DashboardRelated Products
Page Insights | Facebook Analytics for Apps Note: The App Insights API will continue to be supported at this time. |