App Ads

Grow your app by reaching a larger audience and increasing your installs.

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Mobile App Installs

Grow your app quickly with mobile ads that boost your installs. Ads appear in the Facebook News Feed and take people directly to the app store to download.

Desktop App Installs

With desktop app install ads, you will be able reach people at scale and drive installs where they are most engaged, in News Feed, in addition to the right hand column.


Targeting & Measuring

Target people by platform, interests, age and other demographics or connections to Pages and apps.

Learn what works, optimize for better performance, and drive more valuable users to your app. By implementing measurement you are able to directly measure installs, actions within apps, demographic information, and more to help you understand how to optimize your mobile app ad campaigns.

Customize Your Ads

Our ad customization options allow your to format your ad to your needs. Use engagement ads to drive conversions in your app or use video in your ads.