Insights for Webmasters

Understand the value Facebook is driving to your website.

What's Included

Domain Insights shows all referral traffic to your domain from Facebook, including when people link to your site in their Facebook status messages, clicks on social plugins such as the Like or Share button, and more. Domain Insights also provides sharing metrics and demographic information per domain and per URL so you can optimize your content for sharing and better tailor your content to your audience.

By understanding and analyzing trends about usage and demographics as well as consumption and creation of content, you can be better equipped to improve your business and create better experiences with Facebook.

How To Get It

Step One - Claim a Domain

To see Insights for your website, you must first claim your domain by associating it with a Facebook app that you manage, or with your Facebook user account. Here's how to do this:

Click the Insights for your Website button on the top right of the Insights Dashboard.
Type your domain name into the text box and select the user or app that you want to "own" this domain within Facebook Insights. If you pick an app, all admins of the app will become Insights admins of this domain.
Copy the fb:admins or fb:app_id meta tag shown in the dialog and add it to the <head> of your web page.
Click the Get Insights button. Once we check that the correct fb:admins or fb:app_id tag is present, the claimed domain will appear on the left navigation bar in the "domains" section.

You can also manually customize these meta tags and then add them to your site before clicking the Get Insights button to claim the domain:

    <meta property="fb:admins" content="1234" />
    <meta property="fb:app_id" content="your_app_id" />

fb:admins can take a value of a single user ID.
fb:app_id can take a value of a single app ID.

Mutiple Admins

Additional fb:admins should be declared in a new tag:

    <meta property="fb:admins" content="1234" />
    <meta property="fb:admins" content="5678" />

Step Two - Go to the Insights Dashboard

Once you've claimed your domain, Domain Insights will be available to you from the Insights Dashboard.

Access Insights Dashboard

Related Products

Page Insights
Understand how people are interacting with your Facebook Page, how many people you are reaching, and who those people are.

Facebook Analytics for Apps
Understand what people are doing in your apps, who those people are, and where they are coming from with powerful funnel, cohort, and segmentation tools.

Note: The App Insights API will continue to be supported at this time.

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