| Political Influentials2 | |
|---|
| Work in government | 41% |
| Help write policy | 24% |
| Work in Congress | 9% |
| Registered voters | 97% |
| Have run for political office | 4% |
| Have no party affiliation | 14% |
| Business Decision Makers | |
|---|
| Involved in business | 41% |
| C Suite Executives and/or Senior Management Staff | 9% |
| Professional or managerial | 48% |
| Primary purchase decision makers | 44% |
| Own a smartphone | ~ 85% |
| Have taken 3+ business trips in the past year | 27.5% |
| Affluent Consumers | |
|---|
| Homeowners | 71% |
| Own investments | 84% |
| Have a U.S. passport | 83% |
| Have taken two or more vacations in the past year | 52% |
| Patron Member or higher of a cultural institution3 | 29% |
1. Impression totals are approximate.
2. Numbers in "work in government" and "help to write policy" are relative to those respondents in DC. "Work in Congress" numbers are relative to respondents who work in government.
3. Numbers in "Patron Member or higher of a cultural institution" are relative to those respondents in NY.
Source: TPM Reader Survey June 2012
Advertising
