- published: 27 Jan 2013
- views: 2137
Ije Nwokorie, Managing Director, Wolff Olins London on: how he came to run Wolff Olins London; what branding means for him; the impact of the Internet on how people feel about brands; reasons for the disconnect between surface messages and what the customer experiences; the controversy over the London Olympics logo; and his work with Mercedes Benz.
Michael Wolff, founder of Wolff Olins agency and a leader in the world of design and branding, discusses his interests and issues with designer Seb Ahmad. This is a teaser for 7 short videos with Wolff on different topics here: http://www.creative-choices.co.uk/develop-your-career/article/advice-for-designers Get more information, advice and resources to help you develop a creative career at http://www.creative-choices.co.uk
The Brand Impact Awards (http://www.brandimpactawards.com) is a new international prize scheme from the makers of Computer Arts and Creative Bloq that celebrates the world's very best design for branding and campaigns - with special awards to recognise creative collaboration and social impact. Here, Chris Moody - creative director at Wolff Olins, and one of the judging panel - explains what makes the scheme special, and why he chose to be involved.
British-American branding firm Wolff Olins has created a shapeshifting logo for South African telecoms company Oi that changes colour and form in response to people's voices. Volume increases the size of the logo, whereas changing pitches vary the colours and shape. Quiet, low voices create "calm" blue versions, whereas louder more high-pitched voices result in "a more wild and fluorescent symbol". The new logo replaces the company's previous static "orange speech bobble", although features the same white cut-out lettering. "We worked really hard to define the exact movement, shape and colours of the logo in response to sound," the firm's design director Campbell Butler told Dezeen."We wanted it to feel really organic and beautifully responsive to human voices." The consultancy collabo...
Robert Jones, Professional Course Leader of MSc Brand Leadership at the University of East Anglia and Head of New Thinking at London brand agency, Wolff Olins, talks about what a brand is. Brand Bites is a new project run by the MSc Brand Leadership team at the University of East Anglia.To get in touch or get more information about MSc Brand Leadership please see our website: www.business.uea.ac.uk/msc-brand-leadership
A 45-minute live video chat with Robert Jones and two Wolff Olins colleagues, who you'll meet on the course: account manager Danielle Zezulinksi and designer Neil Cummings. We'll explore how brands are changing, and there'll be a chance to ask questions on any aspect of brands, branding and the brand business.
Whilst at the Wolff Olins London office, Robert rounds up the fourth week of the course and looks ahead to week 5.