This is SportsCenter is the name of a series of comical television commercials run by ESPN to promote their SportsCenter sports news show. The ads are presented in a deadpan mockumentary style, lampooning various aspects of sports, and sports broadcasting. The commercials debuted in 1994. The New York office of advertising agency Wieden+Kennedy, of Portland, Oregon, is responsible for the writing and production of the commercials.
A few of the ads are available for free on iTunes while many ads are available for viewing through the official ESPN YouTube channel.
A notable feature of the commercials is the seeming ubiquity of famous athletes on the ESPN campus. Some are even depicted doing menial, everyday tasks, usually while wearing their game uniforms. Athletes often have their idiosyncrasies parodied — for example, gymnast Kerri Strug being carried around ESPN headquarters because of her famous ankle injury.
This is not Miami
This is not Bangkok
This is not Milano
This is not New York
This is not Chicago
This is not Hong Kong
This is not Helsinki
This is not London
This is not Ibiza
This is not Collogne
This is not Osaka
This is not Lisbon
This is not San Paolo
This is not Den Haag
This is not Toronto
This is not Prague
This is not Jakarta
This is not LA
This is not Monaco
This is not Bombay
This is not Vienna
This is not Shanghai
This is not Las Vegas
This is not Dubai
This is not Athena
This is not Jombo
This is not Geneva
This is not Tokyo
This is not Kinshasa
This is not Paris
This is not Beirut
This is not Miami