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To help you gain relevant followers, you’ll be creating a Followers campaign. This type of campaign displays a Promoted Account in several key places to desktop and mobile users. Promoted Accounts are shown in areas such as “Who to follow” and Home timelines to help you reach as many relevant users as possible. Click through below to learn more about this type of ad unit.

Promoted Accounts 

Your Followers campaign should give users a compelling reason to follow your business on Twitter. Set yourself up for success with a clear profile picture, a straightforward Twitter handle, and a profile bio that explains who you are and what you have to offer. Limit hashtags and usernames to keep the focus squarely on your business. First impressions matter, so make sure you’re welcoming your new followers with a steady stream of engaging Tweets and content. 

Consider the characteristics of your potential customers. Then use those characteristics to guide your choice of targeting options so that you can reach your most receptive audience.

Target based on:

Tailor by:

Geography and Language: Connect with a global audience or narrow the reach of your campaign to a specific country, state or even zip code. If you have language-specific messaging, you can also reach people who Tweet in that particular language.

Gender: Tailor a specific message to men or women to increase relevance. 

• Promoted Accounts are priced on a cost-per-follow (CPF) basis, meaning you’ll only pay when someone clicks “Follow” on your ad placement.
• Set a daily and total budget for your campaign. Your campaign will end once your budget has been met, so you’ll never be charged more than you want to pay.
• Twitter Ads works on an auction model. This means that you’re bidding on access to your target audience. When you win the auction, you’ll only pay slightly more than the next highest bidder.
• Consider how valuable a follower is to you over time, then set your budget accordingly. We’ll optimize your bid to get the best results at the lowest price. 
• Remember: Engaging your followers with Tweets and content is always free, even if they were initially gained via a Promoted Account. You’ll never be charged for those organic activities on Twitter.

Take advantage of Twitter’s real-time analytics to find data-driven insights that you can use to grow your business.

• The Campaigns dashboard will show you a variety of metrics related to your followers campaign, such as the number of times users see the ad, the number of times it’s clicked on, your follow rate and your cost-per-follow (CPF).
• The Followers dashboard allows you to track your follower growth over time. You can also use it to discover valuable information about your new and existing followers, such as their location, gender and interests.
• You can get a comprehensive view of the metrics for all of your Tweets, both paid and unpaid, in the Tweet activity dashboard.

Gaining more followers can benefit your business in a variety of ways. Here are some real-life examples that illustrate how and why other businesses have used Twitter to achieve this objective.

• Rock/Creek: An outdoor gear and apparel retailer stands out in a crowded holiday market.
• Avature: An HR software brand increases awareness during industry events. 

Our ads support articles can help answer your technical questions and offer optimization tips:

• Creating your Followers campaigns
• Tips for optimizing your Followers campaigns
• Followers campaign performance
• Followers dashboard

More relevant insights to inform your Twitter strategy:

• The Value of a Follower
• Survey: How small & medium-sized businesses benefit from their Twitter presence
• Small Business Customer Insights white paper
• How to grow your community on Twitter