Getting started checklist

1. Know the username & password for the Twitter account you’ll use for advertising.
2. Designate a point-person with the authority to create and manage campaigns.
3. Visit our Start Advertising page to sign up for a Twitter Ads account.
4. Learn how others have used Twitter Ads to drive business results at business.twitter.com/success-stories
5. Follow @TwitterAds and @TwitterSmallBiz from your advertising account on Twitter to get relevant tips and updates from our team.

1. Your profile picture. Is your profile picture recognizable? Does it represent your business? Change these settings here.
2. Your bio. Make sure to include the name of your business, location and website URL. Also, explain what you do in a clear and informative way.
3. Your header/background. Both are customizable. Use these to showcase the personality of your business.

Want more customers? To increase in-store transactions? To grow your audience on Twitter? Set goals to help you develop more effective ways to connect with your audience and grow your business.  

Who are your customers? What common interests do they share? What do they tweet about? Consider your different audiences and think about the tone of voice, content and campaigns you’ll use to speak to each group.

Depending on your objectives and audience, select the advertising products that will work best for your business. You can always select both and add new campaigns at any time:

Followers

Follower campaigns are the best way to grow your audience on Twitter. Your followers are an engaged audience of prospects that want to hear from you or your business whether they’re existing customers or just want to learn more about what you offer. Learn more about Followers.

Website click or conversions

Website click campaigns are optimized to drive traffic and generate conversions on your website from tweets targeted to specific audiences of users. Feature your content prominently within a Tweet in a way that is designed to maximize click-throughs to your website. When the Card is tweeted, it will be appended with an engaging image and additional information about your website. Learn more about website clicks and conversions.

Tweet engagements

Tweet engagement campaigns are designed to reach more people and drive conversion for your brand and products. Any tweet you publish organically on your Twitter account can be promoted to reach targeted audiences of users who do not follow your account. Learn more about Tweet engagement campaigns.

App installs or engagements

Twitter mobile app promotion is a full suite of products that enables advertisers to drive installs of their mobile app and re-engage existing users. With mobile app promotion, advertisers can drive users to download or open mobile apps directly from within a Tweet. Combined with Twitter’s sophisticated targeting capabilities, a creative suite optimized for mobile app promotion, and the ability to track to the install level, these products are designed to empower you in the mobile marketplace. Learn more about app install campaigns.

Leads on Twitter

A Lead Generation card makes it easy for people to express interest in what your business offers – they can seamlessly and securely share their email address without leaving Twitter or having to fill out a cumbersome form. Learn more about Leads on Twitter.

Research your best hits

Take a trip down Tweet history lane. Which of your Tweets got the most retweets or favorites? Which ones sparked great conversations with your audience? Use your Account home to find your top performing Tweets and consider promoting more like them. 

Account security is vital for advertisers. Our Securing Your Account page provides full instructions for protecting your account. Here are the most essential best practices:

1. Link your account to a company domain email address. This will allow us to help if you ever need a password reset.
2. The passwords for your login email address and your Twitter account should be strong and unique.
3. Use Login Verification.
4. Always make sure the URL is Twitter.com before entering your account information (email or password).
5. Only authorize recognized applications and keep track of your account’s connections at your Account applications page.