About the new campaign picker
Twitter Ads allows you to reach targeted audiences of users likely to be interested in your business.
When creating campaigns on Twitter, you’ll start by telling us what objective you wish to achieve. We’ll then guide you step-by-step through the process of designing a campaign that is well suited to deliver on that goal.
To get started, Log in to your Twitter Ads account. If you have yet to set up your first campaign, you will be prompted to choose a campaign type right away. If you have one or more existing campaigns, click the blue “Create new campaign” button on the main campaign dashboard.
Website click campaigns are optimized to drive traffic and generate conversions on your website from tweets targeted to specific audiences of users. Feature your content prominently within a Tweet in a way that is designed to maximize click-throughs to your website. When the Card is tweeted, it will be appended with an engaging image and additional information about your website. Learn more about website clicks and conversions.
Tweet engagement campaigns are designed to reach more people and drive conversion for your brand and products. Any tweet you publish organically on your Twitter account can be promoted to reach targeted audiences of users who do not follow your account. Learn more about tweet engagement campaigns.
Twitter mobile app promotion is a full suite of products that enables advertisers to drive installs of their mobile app and re-engage existing users. With mobile app promotion, advertisers can drive users to download or open mobile apps directly from within a Tweet. Combined with Twitter’s sophisticated targeting capabilities, a creative suite optimized for mobile app promotion, and the ability to track to the install level, these products are designed to empower you in the mobile marketplace. Learn more about apps install campaigns.
A Lead Generation card makes it easy for people to express interest in what your business offers – they can seamlessly and securely share their email address without leaving Twitter or having to fill out a cumbersome form. Learn more about Leads on Twitter.
Have questions or feedback about something on this page?
Please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.