The chief communications officer (CCO) is a job title for the head of communications, public relations, and/or public affairs within an organization. Often, the CCO reports to the chief executive officer (CEO) of a corporate entity.
The CCO of a company is the corporate officer primarily responsible for managing the communications risks and opportunities of a business, both internally and externally. This executive is typically responsible for communications to a wide range of stakeholders, including but not limited to employees, shareholders, media, bloggers, influential members of the business community, the press, the community and the public. Typically, the CCO may partner with others in the organization to communicate with investors, analysts, customers and company Board members. Most organizations will rely on the CCO to advise and participate in decisions that may impact the ongoing reputation of the firm.
The Chief Communications Officer role is further defined by the Arthur Page Society. This study indicates the importance in the role especially as a key advisor to the CEO. In addition to the Chief Communications Officer title, comparable titles include Vice President of Corporate Communications, Vice President of Public Affairs or Public Information Officer in governmental organizations.
Public relations (PR) is the practice of managing the flow of information between an organization and its publics. Public relations provides an organization or individual exposure to their audiences using topics of public interest and news items that do not require direct payment. The aim is often to persuade the public, investors, partners, employees and other stakeholders to maintain a certain point of view about the company, its leadership, products or of political decisions. Common activities include speaking at conferences, winning industry awards, working with the press, and employee communication.
The Public Relations Society of America (PRSA), founded by Richard Rotman, defined public relations in 1982 as, "Public relations helps an organization and its publics adapt mutually to each other." According to the PRSA, the essential functions of public relations include research, planning, communication, dialogue and evaluation. In 2011/2012 the Society developed a crowd sourced definition which PRSA considers more accurate and descriptive:
An ancient evil approaches Earth bent on destruction and murder...but who is assisting it and who will stand in its way?
Plot
Zero-X, a manned exploration mission crashes during lift-off on its maiden flight. Two years later an investigative committee finally concludes sabotage, and decides to call on the services of International Rescue to oversee security at the impending second launch. The second Zero-X successfully reaches its destination, but encounters unexpected hazards, ultimately leading to another call for assistance on its return to Earth. International Rescue respond, and once again Thunderbirds are GO!
Keywords: puppet, supermarionation
Streak Through Uncharted Worlds of Adventure!
Excitement is GO! Adventure is GO! Danger is GO!
See ... their fantastic battle with the sinister 'Rock Snakes' of Mars! - See ... the most exciting air rescue ever performed! - See ... the most advanced space-craft ever created! - Hear Cliff Richard and the Shadows sing "Shooting Star"
[first lines]::Glenn Field Controller: This is Assembly Control calling all Zero X units. Assembly Phase One - go!
Alan Tracy: Say, Tin-Tin, why don't we go off to the mainland tonight? Just the two of us?::Tin-Tin: That would be lovely, Alan. I'll wear my new dress.::Jeff Tracy: [alarmed] What goes on around here? Have you all gone crazy? This is International Rescue, remember? You can't leave the base unmanned.::[Jeff turns to Tin-Tin]::Jeff Tracy: Sorry, Tin-Tin.::Tin-Tin: [disappointed] That's OK, Mr Tracy, I understand.::Alan Tracy: [annoyed] Well I don't. I'm going to bed.::Tin-Tin: But won't you have some coffee, Alan?::Alan Tracy: [heading for his room] No thanks! It keeps me awake!
[repeated line]::Jeff Tracy: Thunderbirds are go!
[after one of the lift bodies spirals out of control]::Captain Paul Travers: All control systems go. Remote control circuits are dead. Escape unit is... Central Control from Zero-X. Escape Unit circuits are dead!
Glenn Field Controller: Dr Grant, Dr Pierce, can you hear me?::Dr. Tony Grant: Loud and clear.::Glenn Field Controller: Paul. Greg. Brad. Now this is a tough assignment. And if this mission is successful, you will be the first men to land on Mars. This project has been the most costly yet designed by man. However, the safety and security of the crew and and passengers still takes top priority. Is that completely understood? Captain Paul Travers?::Captain Paul Travers: Yes sir.::Glenn Field Controller: Space Captain Greg Martin?::Space Co-pilot Greg Martin: Yes sir.::Glenn Field Controller: Space Navigator Brad Newman?::Space Navigator Brad Newman: Yes sir.::[in the cockpit]::Glenn Field Controller: [over the radio] Dr Grant?::Dr. Tony Grant: Yes sir.::Glenn Field Controller: Dr Pierce?::Dr. Ray Pierce: Yes sir.::Glenn Field Controller: [to Paul, Greg and Brad] OK. Away you go, and good luck.::Captain Paul Travers: Thank you sir.::Captain Paul Travers: [to Greg and Brad] All right, this is it.
Lady Penelope: Mind the gap, Alan.::Lady Penelope: [echo] Mind the gap, Alan. Mind the gap, Alan.::Alan Tracy: [worried] I can't possibly make it!::Lady Penelope: [slowly] What's the matter, Alan? What's the matter, Alan. Don't tell me you're afraid.::Alan Tracy: I am not afraid.::Lady Penelope: A brave astronaut like you, Alan - afraid.::Alan Tracy: I am not afraid!::[Alan jumps off but misses FAB 1, falling to Earth while Penelope laughs]
Glenn Field Controller: Are you suggesting sir that we are incapable of handling our own security arrangements? I have 862 pages here sir which say just that.
Plot
Four astronauts returning from mankind's first mission to Mars enter a time warp and crash on a 26th Century Earth devastated by atomic war. Our heroes meet with hideous mutant cavemen, giant spiders, love-struck beauties in short dresses, and jealous old geezers in sparkly skullcaps as they struggle to save humanity and build a new world.
Keywords: 26th-century, animal-attack, astronaut, b-movie, bare-chested-male, bazooka, campfire, cave, caveman, cemetery
CinemaScope's First Science-Fiction Thriller Hurls You into the Year 2508!
Thru the Time Barrier, 552 years Ahead... Roaring To the Far Reaches of Titanic Terror, Crash-Landing Into the Nightmare Future!
THE 26TH CENTURY! Sub-Human Monsters... Mammoth Tiger Spiders... Mole-Tunnel Cities... Futurific Women... in the Screen's Mighty Science-Shocker!
Timmek, President of the Council: Armageddon. The slaughter of humanity. An atomic war no one wanted, but which no one had the wisdom to avoid.
Deena: Naga! Oomay mah luke!
Mories: Our women seem to have lagged behind in their evolution into reasonable creatures. They actually admire these reckless and brutal men.
Garnet: Is she as beautiful as the women in your world?
Elaine: [admiring Herbert Ellis's pecs] My, you are so much more muscular than our men.
John Borden: You mean that one-eyed monster we buried back at the camp is the heir to ten thousand years of human progress?
Plot
The story of Colonel Paul Tibbets, the pilot of the Enola Gay, the bomber that dropped the atomic bomb on Hiroshima. Although unaware of the full potential of this new weapon, he knows that it is capable of doing tremendously more damage than any other weapon used before, and that the death toll resulting from it will be enormous. He is reluctant to be the person who will end so many lives, but if using it may bring an end to the war, then not doing so may result in even more lives being lost in continued ground assaults as the fighting goes on. At the same time, the intense secrecy surrounding this mission leaves him with no one he can express his thoughts and doubts to, not even his wife. As time goes on, the pressure upon him only increase.
Keywords: atomic-bomb, enola-gay, nuclear-weapons, world-war-two
"You're not the man I married. Not any more. You're ambitious...cold...and heartless!"
The personal story of pretty Lucey Tibbets who had the hard luck to fall in love with a hero. This is the story that changed their lives---and our lives---forever!
The Love Story Behind The Billion Dollar Secret
Pvt. Floyd Hilston, Company J: He doesn't know he's a lion, he's my friend.
Abby Ames: [singing] Who do you think I am? [speaking] Don't answer that.
Pvt. Floyd Hilston, Company J: I need to find a new home for my pet lion.
Pvt. Floyd Hilston, Company J: [to Fagan] You're just like a big kid, been spoiled all your life.
Plot
Journalist Marion Hargrove enters the Army intending to supplement his income by writing about his training experiences. He muddles through basic training at Fort Bragg with the self-serving help of a couple of buddies intent on cutting themselves in on that extra income.
Keywords: author, based-on-book, character-name-in-title, colonel, corporal, deception, editor, fainting, fort-bragg-north-carolina, furlough
Spoken:
I was born on an island
The island of Manhatten
Dreamt all my life of a career on the
Great White way
Producer Norman Paperman
Director Norman Paperman
And I made it!
In sort of an off the wall way I found my
Calling-Listen
Singing:
Up every morning, out every evening
Hustling for headlines, that's what I do
Table at Sardi's, grappling for gossip
Working the press for a mention or two
[Paperman Cont.] I never acted like some nervous rookie
Right form the start I was hot as a cookie
I was a numero uno
What a debut
Chorus:
Public Relations, Public Relations
Boozing and schmoozing, that's what I do
PR's my vocation
And I'm a sensation
Public relations
Such hullabaloo
But I went full throttle
Never could slow down
Then out of nowhere a mild heart attack
Middle age crisis
Face the big questions
Had to get off of this foolish fast track
It all started out
As an add in the paper
Now it's turned into
A tropical caper
But it's only public relations
And thats what I do
Chorus:
Public Relations, Public Relations
Ego inflation, that's what I do
Isn't it wonderful, isn't it fabulou
Public Relations, such hullabaloo
Iris:
Give this some thought Norman
Things can get sticky
Here in the tropics
Wine turns to glue
Norman:
I've never seen such a beauitful ocean
Iris:
Holy sweet Jeues, he's got no clue
Norman:
I'll buy this place
I am expatriating
Iris:
You as a landlord
Sounds intoxicating
Both:
It's only Public Relations
Who's screwing who
Chorus:
No, not that old PR
Of the yacking and quacking
Making folks happy
That's what I'll do
Sun shine and sea air
Palm trees, martinis
That's what I yearn for--like you, you, and you
Just give me some time
And I'll make it come true!
Reporters:
Here she is, Miss Marilyn Monroe!
Will she have the answers that our readers want to know?
Indian Reporter:
From India!
Parisian Reporter:
And Paris!
British Reporter:
And from just across the pond!
Reporters:
We have so many questions for America's smart dumb blonde!
Marilyn:
Here I am!
I dropped in from the sky
For Look and Life and all the boys from Peek and U.P.I.
Reporters:
Please let us peek behind closed doors...
German Reporter:
Where no one is allowed!
Marilyn:
Well, I'm pretty good in private
But the truth is I'm better in a crowd!
I relate to men of so many nations
But public relations are my favorite kind
Reporters:
You're the story that we're glad we're assigned!
Marilyn:
Dealing with one man can lead to frustrations
But public relations I have never declined
Reporters:
'Cause we're the guys who'll never leave ya behind!
Marilyn:
A bunch of men with pad and pen is a way to have some fun
But, ladies, listen to me, confidentially
Nothing ever beats a one-on-one!
Still, you have come to me for sex in quotations
So I'll use public relations to give you a peace of my mind
Reporters:
Gimme, gimme, a piece of your mind!
'Cause the answer to a question is the way you're defined, like:
Reporter #1:
What do you sleep in?
Marilyn:
Well, I adore Chanel No. 5, and not much more
Reporter #1:
Any advice for a girl in the city?
Marilyn:
If you're two-faced at least make one of them pretty
Reporter #1:
The studio says "lateness is your favorite crime"
Marilyn:
True, I've been on a calendar, but never on time
Reporter #1:
When you posed nude, your inhibitions were gone?
Marilyn:
Well, that's not quite true, I kept the radio on!
Reporters
Yes, to chase the blues
Boys, I chase the newsboys!
Fame has plenty of perks!
Marilyn:
When your life's a mess, call the foreign press!
Reporter #1:
Be they:
Indian Reporter:
Indian!
Parisian Reporter:
Parisian!
British Reporter:
British!
German Reporter:
German!
Turk Reporter:
Or Turks!
Reporters:
Yeah!
Marilyn:
I am glad you crave my best conjugations
Yes, public relations is my favorite sound
'Cause when I'm alone I can pick up the phone
'Cause the fourth estate is always around!
Reporters: