South by Southwest (SXSW) is a set of film, interactive and music festivals and conferences that take place every spring (usually in March) in Austin, Texas, United States. SXSW began in 1987, and has continued to grow in size every year. In 2011, the conference lasted for 10 days, with SXSW Interactive lasting for five, Music for six, and Film running concurrently for nine days.

South by Southwest is run by a company, called SXSW Inc., that plans and executes conferences, trade shows, festivals and other events. In addition to the three main South by Southwest festivals, the company runs two other conferences, both also in Austin: SXSWedu, a conference on educational innovation, since 2011; and SXSW Eco, an environmental conference, since 2012.

SXSW Music is one of the largest music festivals in the United States, with more than 2,000 performers playing in more than 90 venues^{[citation needed]}. SXSW Music offers artist-provided music and video samples of featured artists at each festival via their official YouTube channel.

Casey Jones, better known by his stage name Casey Veggies, is an American rapper from Inglewood, California. Since 2007, the young artist has released 5 independent record label mixtapes. under LA clothing and management company Peas&Carrots Intl. His most recent tape, Customized Greatly Vol. 3, was released on April 9, 2012.

Casey Veggies was born in Inglewood, California on July 18, 1993. Veggies started rapping after his junior year in high school.

Casey released his first mixtape Customized Greatly Vol. 1 at the age of 14. While Casey was originally one of the founding members of the hip hop group OFWGKTA, appearing on the groups first effort The Odd Future Tape, he decided to branch out on his own after his first mixtape release. In an interview with Respect Mag, Casey stated it as:

"It’s hard to explain, really, but I just had more of a [different] vision for my own rap career. I wanted to do my own thing."<

Following up that project with Customized Greatly Vol. 2, Veggies began to work closely with friends Joshton Peas and Anwar Carrots to help establish PNCINTL, better known as Peas & Carrots International. Having worked with Def Jam artist YG on his 2nd mixtape, Veggies began to take rap much more seriously. In an interview with The Madbury Club, Veggies discussed how "strategic sponsorships, limited merchandise, organic partnerships, social presence and influence ability have proved fundamental in the success of Peas & Carrots and thus, Casey Veggies".

David Eric "Dave" Grohl (born January 14, 1969) is an American rock musician, multi-instrumentalist, and singer-songwriter, who is the lead vocalist, guitarist, primary songwriter and founder of the Foo Fighters, prior to which he was the drummer in the grunge band Nirvana. He is also the drummer and co-founder of the rock supergroup Them Crooked Vultures. Grohl has additionally written all the music and performed all the instruments for his short-lived side projects Late! and Probot, as well as being involved with Queens of the Stone Age numerous times throughout the past decade. He has performed session work (as a drummer) for a variety of musicians, including Garbage, Killing Joke, Nine Inch Nails, The Prodigy, Slash, Juliette Lewis, Tenacious D, Tom Petty and the Heartbreakers, and Lemmy Kilmister.

As a child, Grohl's family relocated from Warren, Ohio, to Springfield, Virginia, a suburb of Washington, D.C. Three years later, when Grohl was six, his parents divorced, and Grohl grew up living with his mother.